Marketing Data & Segmentation Manager

Tungsten Automation; Derry/Londonderry; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading automation firm in Derry is seeking a Marketing Data & Segmentation Manager to oversee database health and drive data-driven marketing strategies. You will ensure compliance with global data regulations and collaborate with IT to optimize data workflows. The ideal candidate has a Bachelor’s degree, at least 3 years of experience in database management, and proficiency in Salesforce and Eloqua. Competitive compensation and a full-time position are offered.

Qualifications

• Minimum 3 years’ experience in database management and campaign segmentation.
• Strong understanding of data protection regulations.
• Proficiency in Excel for data manipulation.

Responsibilities

• Monitor the integrity and accuracy of marketing databases.
• Implement procedures for data quality assurance.
• Generate reports on database health and campaign performance.

Skills

Excellent English (both written and oral)

Analytical skills

Attention to detail

Communication skills

Team collaboration

Education

Bachelor’s degree in Business, Data Science, Marketing or related field

Tools

Salesforce

Oracle Eloqua

Power BI

Asana

Job description

Overview

Tungsten Automation is seeking a highly motivated and detail-oriented Marketing Data & Segmentation Manager to join our marketing team. This role will be responsible for owning database health, driving accurate segmentation, ensuring compliance with global data regulations, and enabling data-driven campaign execution and insights across Eloqua and Salesforce. This role is critical in ensuring our marketing efforts are efficient, targeted, and effective.

Job Location: 104 Hill Avenue, Ebrington, Derry

Category: Marketing

Position Type: Full-Time/Regular

Responsibilities

• Monitor and maintain the integrity, accuracy, and completeness of marketing databases.
• Regularly perform data cleansing, deduplication, and enrichment activities.
• Develop and implement procedures for data quality assurance.
• Analyze current data management processes and identify areas for improvement.
• Implement best practices for data collection, storage, and retrieval.
• Collaborate with IT and other departments to streamline data workflows.
• Design and maintain Eloqua segmentation frameworks for persona-based, tiered, and GDPR-compliant campaign targeting
• Work closely with the marketing team to tailor campaigns to specific segments.
• Ensure compliance with data protection regulations such as GDPR, CCPA, and other relevant laws.
• Implement and maintain data security measures to protect sensitive information.
• Generate regular reports on database health, campaign performance, and segmentation effectiveness.
• Provide insights and recommendations based on data analysis to inform marketing strategies.
• Support ad-hoc data requests and projects as needed.
• Note: While the job description describes what is anticipated as the requirements of the position, the job requirements are subject to change based upon any changing needs and requirements of the business.

Required Experience

• Excellent English (both written and oral)
• Bachelor’s degree (or higher) in Business, Data Science, Marketing or related field.
• Minimum 3 years’ experience, in database management, data analysis, and campaign segmentation, preferably in B2B.
• Strong understanding of data protection regulations and compliance requirements.
• Excellent analytical, problem-solving, and organizational skills.
• Strong attention to detail and commitment to data accuracy.
• Effective communication skills and ability to work collaboratively with cross-functional teams.
• Proficiency in tools such as Salesforce, Oracle Eloqua, Traction Complete, 6sense, and D&B Rev.Up/Optimizer.
• Strong Excel skills; ability to manipulate, cleanse, and validate data at scale.
• Familiarity with marketing automation platforms, CRM systems, and project management tools like Asana.
• Experience with data visualization tools such as Power BI; ability to build and interpret dashboards tracking campaign engagement, lead funnel velocity, and database health.
• Tungsten Automation Corporation, Inc. is an Equal Opportunity Employer M/F/Disability/Vets