Marketing Data & Insights Analyst

JR United Kingdom; Dunfermline; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

A leading company in meal delivery seeks a Marketing Data & Insights Analyst in Edinburgh. You'll leverage technical BI expertise, SQL, and marketing performance insights to drive growth and optimize customer acquisition strategies. The role offers a blend of office and remote work options.

Benefits

Private Medical Insurance

Life insurance at 2x salary

33 days annual leave

Flexible working options

Modern workspace with onsite parking and café

Qualifications

• 4+ years’ experience in digital, performance, or marketing analytics.
• Strong command of GA4 and Google Tag Manager.
• Hands-on SQL skills and experience with BI dashboards.

Responsibilities

• Manage web content to improve search engine rankings.
• Conduct keyword research and implement SEO best practices.
• Design, build, and maintain marketing dashboards.

Skills

GA4

Google Tag Manager

SQL

SEO

Data Analysis

Communication

Tools

Looker Studio

Power BI

Job description

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Client:

Parsley Box

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Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

28.06.2025

Expiry Date:

12.08.2025

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Job Description:

A little bit about Parsley Box

We’ve established ourselves as one of the market leaders in the meal delivery category, promoting and supporting healthy ageing by making mealtimes for the over 65s easier and more enjoyable.

Our mission is to support healthy ageing and make Parsley Box the brand of choice for this demographic and our online presence is core to helping us achieve this.

Role Overview

As the Marketing Data & Insights Analyst, you will unlock growth opportunities by transforming data into actionable insight. With a blend of technical BI expertise, SQL proficiency, and a strong grasp of digital marketing performance, you’ll lead the development of dashboards, optimise campaign effectiveness, and inform strategic decisions across the business. From web and SEO analytics to channel attribution and customer journeys, your insights will directly impact how we attract, convert, and retain customers.

The role is based in Edinburgh, with hybrid working available (minimum of 3 days in the office).

Key Responsibilities

• Manage and optimise web content to improve search engine rankings and AI discoverability across traditional and emerging platforms
• Conduct keyword research and implement SEO best practices to drive organic traffic
• Optimise for AI-powered and voice search technologies, ensuring content is structured for semantic relevance and featured snippet potential
• Collaborate with internal teams and content agencies to ensure digital assets are fully optimised
• Monitor backlinks, traffic sources and crawlability to identify growth opportunities
• Coordinate technical SEO improvements with the in-house tech team
• Analyse user behaviour on-site to recommend enhancements to site architecture, navigation, landing pages, and UX to improve conversions
• Analyse performance across traditional and digital channels, including TV, press, paid search, social media, email, SEO, and affiliate channels
• Run A/B and multivariate tests to optimise creative, messaging and targeting
• Track customer journeys across platforms and devices to support accurate attribution
• Deliver insight-led recommendations to improve acquisition, retention, and ROAS
• Keep up to date with competitor tactics and emerging digital trends
• Design, build, and maintain marketing dashboards in Looker Studio, Power BI or similar tools
• Use SQL to extract, clean and analyse data from multiple sources
• Create automated reporting frameworks to track performance against KPIs
• Deliver digestible, executive-level reports and presentations to support decision-making
• Develop historical benchmarks and visualise trends across key marketing metrics

Data Analysis & Strategic Insights

• Use GA4, GTM, and ESPs (e.g. Mailchimp) to analyse campaign and customer behaviour
• Identify actionable insights from marketing data to inform future strategy
• Model customer lifetime value and forecast campaign ROI
• Make data-led recommendations to optimise spend, targeting, and channel mix
• Collaborate with Brand, Tech, and Marketing teams to ensure insights translate into impact.

Reports to

Head of Brand

Key relationships

• Head of Tech
• Acquisition Marketing Executive
• Retention Marketing Manager
• Digital agency
• Content and creative agencies

Measured on

• Revenue growth and ROAS
• Organic traffic growth
• Conversion rate and CPA
• New customer acquisition
• Customer retention and repeat order rate
• Dashboard and insight delivery

Experience & Skills Needed

• 4+ years’ experience in a digital, performance, or marketing analytics role within a high growth eCommerce or consumer business
• Strong command of GA4 and Google Tag Manager, including advanced event tracking, custom triggers, and enhanced e-commerce configuration
• Hands-on SQL skills and experience working with BI dashboards (e.g. Looker Studio, Power BI) to extract, visualise, and communicate actionable insights
• Solid grasp of SEO best practices, including programmatic SEO, technical optimisation, and the evolving impact of AI on search visibility
• Ability to work cross-functionally with Tech, Brand, and Agency teams to implement and action data-driven recommendations
• Demonstrated critical thinking, with the ability to translate complex data into clear business insights
• Strong commercial acumen, numeracy, and problem-solving capability
• Excellent communication and collaboration skills, with confidence presenting insights to senior stakeholders
• Meticulous attention to detail and the ability to independently manage multiple projects and deadlines

Salary & Benefits

• Salary up to £55,000 (depending on experience)
• 6% company pension contribution (you contribute 5%) to help you plan for your future.
• Private Medical Insurance.
• Life insurance at 2x salary.
• 33 days annual leave including public holidays. Annual leave increases by 1 day after 2, 4 and 6 years’ service.
• 2 wellbeing days per year to proactively support your physical and mental wellbeing.
• Flexible working options including use of the office and working from home up to 2 days a week.
• Option to purchase additional annual leave, cycle to work and health screening through our salary sacrifice portal.
• Modern workspace with onsite parking, café, free gym access, changing rooms with drying lockers, free fruit, lunches and excellent coffee.
• Funded health screening for over 50s.
• Employee assistance helpline access for support at challenging times.

We’re actively building diverse and inclusive teams and welcome applications from everyone, including people of all ages. CVs are great, but we place more importance on who you are and how you can play your part in the success of Parsley Box. If you need any special assistance at any stage of our recruitment process, please just let us know and we’ll happily make any adjustments.