Marketing Data Analyst - Measurement Coordination

FDJ UNITED; City of Westminster; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading gaming operator in the United Kingdom is looking for a Marketing Data Analyst who will monitor and validate marketing spend and performance data. The ideal candidate will have a strong understanding of marketing metrics and analytics, be skilled in SQL, and possess a proactive mindset. This full-time hybrid role offers an opportunity to work closely with multiple internal teams.

Qualifications

• Experience in data operations or analytics role.
• Familiarity with marketing and media channels.
• Comfortable querying data using SQL.

Responsibilities

• Reconcile marketing spend and performance data.
• Identify discrepancies between marketing platforms.
• Support development of accurate marketing reporting.

Skills

Data operations

Analytical skills

SQL proficiency

Familiarity with marketing channels

Job description

Overview

gaming. Are you ready to LEVEL-UP THE GAME? The Role We are looking for a detailed-oriented and proactive Marketing Data Analyst to join FDJ UNITED's Marketing Analytics team. This role will play a critical part in ensuring the accuracy, consistency and reconciliation of our Marketing and Media spend and performance data across multiple sources, supporting our measurement efforts across all our Marketing activities. As a Marketing Data Analyst, you will be responsible for monitoring and validating our marketing spend and performance data, ensuring alignment with our centrally-reported figures, and supporting the wider Marketing and Marketing Analytics teams in ensuring we have the high-quality and trusted data sources necessary to provide accurate reporting, analysis and modelling. You will work closely with internal teams across Marketing, Commercial Analysis, Data Engineering and Finance, and become the central figure in aligning this data. This role is ideal for someone with a strong understanding of marketing and media, a good analytic acumen and eye for detail, and an interest in marketing attribution, marketing mix modelling and data governance.

Responsibilities

• Marketing Spend reconciliation and Performance data quality
• Reconcile our marketing spend and performance across different sources, and finance-reported costs.
• Identify and support the resolution of discrepancies between marketing platforms and internal systems.
• Maintain understanding and documentation of the data sources, reconciliation and resolution for marketing data.
• Data management and operational support
• Proactively identify issues and gaps in data.
• Coordinate with internal data engineering teams and external partners to resolve data quality issues and feed disruptions.
• Reporting and stakeholder engagement
• Work with our Reporting Analytics function to support development of accurate marketing spend and performance reporting.
• Support weekly, monthly and quarterly data refreshes across different modelling and reporting efforts.
• Collaborate with Marketing Analysts, Marketing stakeholders and SMEs, Data Engineering and our Finance teams to ensure that performance reports and models reflect the latest data.
• Compliance
• Ensure that you adhere to the Governance, Risk & Compliance (GRC) obligations for your role.
• Identify and raise any non-compliance incidents promptly to your line manager.
• Challenge processes, policies and projects that will negatively impact compliance within the Group.
• Complete all mandatory compliance training assigned to you.
• Reach out to the Compliance Teams if unsure of any of your compliance obligations or the requirements are unclear.

Qualifications

• Experience in data operations or analytics role.
• Familiarity with marketing and media channels, and the methods and metrics used to understand marketing performance and attribution.
• Comfortable querying data using SQL, and using BI platforms to access data.

Preferred experience

• Exposure to marketing analytics concepts like media-mix modelling, last-click attribution, campaign tracking and performance KPIs.
• Experience working with marketing stakeholders and data engineering teams.

Soft skills

• Well organised and able to manage across multiple data sources and projects.
• Strong communication to work with technical and non-technical stakeholders.
• A problem-solving nature and analytic curiosity.

Details

Work Location Type: Hybrid

Office: Type of Employment: Full time

Reference Number: CAM0355

About Us

At FDJ UNITED, we don't just follow the game, we reinvent it. FDJ UNITED is one of Europe's leading betting and gaming operators, with a vast portfolio of iconic brands and a reputation for technological excellence. With more than 5,000 employees and a presence in around fifteen regulated markets, the Group offers a diversified, responsible range of games, both under exclusive rights and open to competition. We set new standards, proving that entertainment and safety can go hand in hand. Here, you'll work alongside a team of passionate individuals dedicated to delivering the best and safest entertaining experiences for our customers every day. We're looking for bold people who are eager to succeed and ready to level-up the game. If you thrive on innovation, embrace challenges, and want to make a real impact at all levels, FDJ UNITED is your playing field.Join us in shaping the future of