Marketing Data Analyst (12 Month Fixed Term Contract)

AXA; London; Hybrid; GBP 35,000 - 55,000; Full time

Job description

Marketing Data Analyst (12 Month Fixed Term Contract)

22 Bishopsgate, London – Hybrid

At AXA IM our purpose, to act for human progress by investing for what matters, is central to every action we take as a business. As a responsible asset manager, we actively invest for the long-term to help our clients, our people and the world to prosper.

As a future Marketing Data Analyst, you will report to Global Head of Marketing Operations, and you will be part of AXA IM Core Client Group.

DISCOVER your opportunity

This position will be a key member of the AXA IM Global Marketing Operations team working closely with others to deliver actionable data driven customer insight, develop and manage methodology to evaluate marketing campaigns and showing results in data visualisation tools and dashboards.

This role will work closely with segment marketing, local marketing, CRM and sales teams as well as with data and technology team based in France. The role will help inspire a culture of collaboration and data-driven experimentation.

The analyst will undertake numerous activities such as deep dive data analytics to explain and predict customer behaviour and deliver actionable insight which will improve the customer experience, help refine marketing activities and drive business growth.

Your role and responsibilities will include:

• Serve as marketing data analyst to provide key top-level analysis on campaign, segment and product performance, various levels of conversion and funnel tracking, and click stream analysis.
• Work closely with the Senior Marketer - Lead Management as well as other teams such as Data Operations and Client Management in migration of customer to Salesforce.
• Working with the Global Head of Marketing Operations and Senior Marketer - Lead Management, drive best practice in data management across global and local marketing. Develop and manage methodology to evaluate marketing campaigns and showing results in data visualisation tools and dashboards.
• Ensure data accuracy, consistency and integrity.
• Provide insight/data planning support to the campaign planning cycle for Local and Global Markets.
• Looking at data from all areas of the business, developing and delivering customer-centric analysis and insights to drive predictive modelling, multi-channel, multi-market CRM programmes across marketing and customer services in conjunction with the Global Head of Marketing Operations and Senior Marketer - Lead Management.
• Support analysis of qualitative & quantitative information from various sources and combine with internal behavioural data.
• Working across all teams, develop insight from numerous channels and platforms including email metrics, google analytics, Full story, social media and events platforms and share with senior management and key stakeholders.
• Build and maintain automated dashboards and reports.
• Contribution to strategic project deliveries.

SHARE your unique expertise

We welcome different combinations of skills & experiences.

Your qualifications and experience:

• Ideally have experience working in an insights role, in a complex matrix environment, and are confident translating business questions into analytical queries. As well as translating insights to solve business issues.
• Experience initiating, designing and conducting data and insights analysis.
• Some experience or knowledge of complex campaign/communication design including customer sampling and testing strategies along with measurement of communications effectiveness in a multi-channel environment.
• Experience of using data visualization tools such as Tableau or PowerBI.
• Experience of dealing with data sets in a “Big Data” environment (preferably Databricks experience but other experience considered).
• Web insight experience using GA4 and Looker Studio.

Your knowledge and skills:

• In depth knowledge of SQL, with understanding of Python or R, or similar coding languages.
• Understanding of how Marketing teams function such as development of campaigns, CRM, advertising, brand, digital, and the impact Insight has on these functions.
• Knowledge of advanced data analysis techniques that include customer segmentation, predictive modelling, multivariate analysis, querying and reporting tools, metrics reporting, A/B testing and statistical significance.
• Exceptional problem-solving abilities and experience synthesising data.
• Desire to learn and be proactive.
• Attention to detail, with strong commercial awareness and presentation skills, together with ability to engage with stakeholders at all levels.
• Proficiency of web analytics tools and underlying data (e.g. Google Analytics).
• Microsoft Office Suite, Excel expert.
• Collaborates well with other team members.
• English and other European Language preferred.
• Experience of working in financial services or a regulated environment (desirable).
• Language skills required: English (preference for other European Language, French a plus).

We would love to know more about you. Let’s connect! Send us your resume.