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Marketing Data Analyst

Match Digital

London

Hybrid

GBP 35,000 - 40,000

Full time

20 days ago

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Job summary

A leading company is seeking a Marketing Data Analyst to help understand customer needs through complex data analysis. This hands-on role involves building visualisations in Tableau, optimizing marketing products and campaigns, and requires strong skills in data visualisation and audience segmentation. Competitive perks include 25 days holiday, private healthcare, and more.

Benefits

25 days holiday + bank holidays
An extra day off for moving to a new house
2 days off for your wedding
3 days off for charity/community days
Private healthcare and medical cashback plan
Perkbox
Competitive pension plan
Virgin gym membership

Qualifications

  • Experience as a Marketing Data Analyst with proven experience in marketing data.
  • Strong data visualisation skills using Tableau & Excel.
  • Ability to showcase impactful and actionable insights.

Responsibilities

  • Conduct analysis for marketing products and campaigns.
  • Measure effectiveness of marketing approaches using KPIs.
  • Build visualisations to share insights with the business.

Skills

Data visualisation
Audience segmentation
Behavioural analysis
Data analysis

Tools

Tableau
Microsoft Excel

Job description

Marketing Data Analyst
£35,000 – £40,000 + 10% bonus + benefits
London (2 days per week in the office)
Our client

Our client is a global strategic technology and payments partner. They deliver seamless personalised shopping experiences to over 29m international shoppers, who in turn generate €22.9bn revenue.

With 2,000 employees spread across 50 countries, they integrate with 300,000 point of sale systems in a number of luxury retailers and brands including Harrods, Selfridges, John Lewis, Liberty’s, Apple, Cartier, De Beers, Hermès, Rolex, Dior and Jimmy Choo.

Their products include tax-free shopping, smart data and intelligence, marketing and sales, POS technology and payment solutions.

The role

The Marketing Data Analyst will help the business to understand customer needs and behaviours through the analysis of complex data sets and subsequent translation into meaningful, shareable insights and stories.

This role will be hands on with building visualisations in Tableau to provide and improved view of how customers are engaging with marketing products and campaigns. The Marketing Data Analyst will conduct and advise on analysis to help with the optimisation of both new & existing products & features.

As a Marketing Data Analyst, you will:
  • Deliver Analysis for Marketing Products & Marketing Campaigns.
  • Identify the impact of marketing approaches and audience segmentation.
  • Analyse campaign success, develop KPI metrics, and optimise future campaign tactics.
  • Monitor and report on marketing campaign performance.
  • Assist with the development and execution of marketing strategies.
  • Identify new ways to use data to deliver opportunities to engage with customers, optimise channels, and deliver cost effectiveness.
  • Ensure enhanced customer profiling and segmentation.
  • Measure the effectiveness of marketing products, features, and campaigns, building compelling visualisation and case studies to be shared with the business.
  • Advise on how advanced statistical techniques can further improve the understanding of the customers.
To apply, you should have
  • Experience working as a Marketing Data Analyst.
  • Proven experience working with marketing data for audience segmentation and profiling.
  • Experienced analysing data from A/B and MVT.
  • Strong data visualisation skills (Tableau is preferred).
  • Advanced Microsoft Excel skills.
  • Experience working with customer data, segmentation, targeting and behavioural analysis.
  • Can showcase impactful and actionable insights.
The perks include
  • 25 days holiday + bank holidays.
  • An extra day off for moving to a new house; 2 days off for your wedding; 3 days off for charity / community days.
  • Private healthcare and medical cashback plan.
  • Perkbox.
  • Competitive pension plan.
  • Virgin gym membership.

Match Digitalspecialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.

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