Marketing Data Analyst

IG Group; London; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

An innovative FinTech company is seeking a Marketing Data Analyst to analyze marketing data and optimize campaigns. In this hybrid role, you will collaborate with cross-functional teams to provide actionable insights that drive customer acquisition and retention. The ideal candidate has strong analytical skills, experience with marketing analytics tools, and the ability to present findings effectively.

Benefits

Flexible hours

Performance bonuses

A day off on your birthday

Two days volunteering leave annually

Qualifications

• Experience in marketing analytics or data analysis.
• Strong analytical skills with proficiency in SQL.
• Ability to translate data into actionable marketing insights.

Responsibilities

• Analyze marketing campaign performance across digital channels.
• Develop and maintain marketing dashboards and reports.
• Make data-driven recommendations to improve marketing ROI.

Skills

SQL

Analytical skills

Communication skills

Tools

Tableau

Looker

Job description

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Marketing Data Analyst

Job Description

Who are we?

Hello, we're IG Group. We are a publicly-traded FTSE250 FinTech company that runs mobile, web, and desktop platforms to help our clients trade stocks & shares, leveraged products, futures & options, and cryptocurrencies.

We are ambitious. Over 340,000 people already use our platforms. We're global, with offices in 18 countries and products in 16 regions. We're eager to move faster, ship better products for our customers, and grow our user base. We value high autonomy and seek individuals who want to innovate to create better customer experiences.

We work in cross-functional teams focused on increasing active client numbers to drive sustainable growth.

Your role in the team's success

Analyze marketing data to derive insights, optimize campaigns, and improve marketing effectiveness across IG's initiatives. Collaborate closely with product managers, engineers, and cross-functional teams to provide impactful insights and become the go-to person for data and performance analysis.

What you'll do

• Analyze marketing campaign performance across digital channels
• Develop and maintain marketing dashboards and reports
• Provide insights on customer acquisition, LTV, attribution, engagement, and retention
• Support segmentation and targeting strategies through data analysis
• Collaborate with marketing teams to optimize campaign performance
• Conduct market research and competitive analysis
• Identify trends and opportunities in marketing data
• Make data-driven recommendations to improve marketing ROI

What you'll need for this role

• Experience in marketing analytics or data analysis
• Strong analytical skills with proficiency in SQL
• Experience with marketing analytics tools and platforms
• Understanding of marketing metrics, KPIs, and attribution models
• Ability to translate data into actionable marketing insights
• Excellent communication and presentation skills
• Experience with Tableau or Looker is a bonus

How we work

We adopt a hybrid working model with 3 days in the office, balancing collaboration and flexibility. We emphasize high performance, learning, and career growth through:

• Leading and inspiring teams
• Thinking big to impact key metrics
• Championing the client’s needs
• Delivering at pace for sustainable growth
• Taking ownership and sharing feedback

We believe diversity fuels creativity and innovation. We are committed to building inclusive teams and encourage applications from diverse backgrounds. Learn more about our D&I approach here.

The Perks

Your growth fuels our success! Enjoy tailored development programs, mentoring, career progression, social clubs, extra volunteering leave, and more. Our benefits include:

• Matched giving for fundraising
• Flexible hours and remote work options
• Performance bonuses
• Pension, insurance, and medical plans
• Technical and leadership training, including LinkedIn Learning
• A day off on your birthday
• Two days volunteering leave annually

Join us on this exciting journey. Apply now!

Number of openings: 1 (Job ID R_14585)