Marketing Data Analyst

Placements24; Greater London; Hybrid; GBP 42,000 - 65,000; Full time

Benefits offered by this job

Competitive salary

Remote-first environment

Professional development

Job summary

Placements24 client is seeking a Marketing Data Analyst to transform raw marketing data into actionable insights. The role is remote-first within a UK-friendly setting, supporting a flexible marketing team.

You will develop dashboards, report on KPIs across channels, and advise on budget allocation and customer segmentation. The ideal candidate has strong SQL/Excel skills, plus experience with analytics tools like Google Analytics, Tableau or Power BI, and clear communication abilities for both

Qualifications

• Proven experience as a Marketing Data Analyst or similar data-focused role.
• Strong proficiency in data analysis tools such as SQL, Excel, and statistical software (R, Python).
• Experience with web analytics platforms (Google Analytics) and data visualization tools (Tableau, Power BI).
• Excellent analytical and problem-solving skills with attention to detail.
• Strong communication skills to present insights to technical and non-technical audiences.

Responsibilities

• Collect, clean, and analyze marketing data from multiple sources (web analytics, CRM, social media, ads).
• Develop and maintain reports and dashboards to track KPIs and campaign results.
• Interpret data to identify trends and insights for marketing strategies and budget allocation.
• Provide data-driven recommendations to optimize campaigns and customer segmentation.
• Collaborate with marketing stakeholders to translate business questions into analyses.
• Stay current with data analysis tools, techniques, and best practices in marketing analytics.

Skills

Data analysis

Communication

Problem-solving

Remote collaboration

Tools

SQL

Excel

R

Python

Google Analytics

Tableau

Power BI

Job description

About the Role

Our client is seeking a highly skilled and detail-oriented Marketing Data Analyst to join their dynamic, fully remote marketing team. This role is crucial for transforming raw marketing data into actionable insights that drive strategic decision-making and optimize campaign performance. You will be responsible for data collection, analysis, reporting, and the development of dashboards that provide a clear view of marketing effectiveness across all channels. This position offers an excellent opportunity for an analytical mind to make a significant impact in a flexible, remote-first environment.

Key Responsibilities

• Collect, clean, and analyze marketing data from various sources, including web analytics, CRM, social media, and advertising platforms.
• Develop and maintain comprehensive reports and dashboards to track key marketing performance indicators (KPIs) and campaign results.
• Interpret complex data sets to identify trends, patterns, and insights that inform marketing strategies and budget allocation.
• Provide data-driven recommendations to optimize campaign performance, improve customer segmentation, and enhance user experience.
• Collaborate with marketing stakeholders to understand their data needs and translate business questions into analytical approaches.
• Stay current with data analysis tools, techniques, and best practices in marketing analytics.

Requirements

• Proven experience as a Marketing Data Analyst or in a similar data-focused role within marketing.
• Strong proficiency in data analysis tools such as SQL, Excel, and statistical software (e.g., R, Python).
• Experience with web analytics platforms (e.g., Google Analytics) and data visualization tools (e.g., Tableau, Power BI).
• Excellent analytical and problem-solving skills, with a keen eye for detail.
• Strong communication skills and the ability to present data and insights clearly to both technical and non-technical audiences in a remote setting.

Benefits

• Competitive salary reflecting your analytical expertise.
• A fully remote work arrangement offering ultimate flexibility.
• Access to advanced analytics tools and resources for professional growth.
• Opportunities for continuous learning and development in data science and marketing analytics.
• A supportive and collaborative online team environment.