Marketing Data Analyst

Denholm Associates; Glasgow; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A marketing consultancy firm in Glasgow is seeking a Marketing Data Analyst to drive insights and influence marketing strategies. The ideal candidate will have a strong background in data analysis and experience in marketing activations. This role offers flexible working, opportunities for growth, and competitive benefits, including 33 days of holiday and private healthcare.

Benefits

Flexible working from Glasgow office

33 days holiday

Pension: 8%

Life & Critical Illness Insurance

Private Healthcare

Bonus potential

Qualifications

• Data-driven with experience in conversion of customer/sales data.
• Comfortable manipulating and analyzing data.
• Ability to communicate insights clearly.

Responsibilities

• Utilize BI analytics and CRM data for marketing decisions.
• Run weekly and ad-hoc reports for the marketing team.
• Input into the new App/Loyalty scheme.

Skills

Data analysis

Marketing activations

Customer focus

Communication skills

Inquisitive nature

Job description

Want to be part of something special? Have a flair for numbers / data and how it impacts marketing?

GDK (German Doner Kebab) is one of the fastest-growing QSR brands in the world - and they're about to open their 150th restaurant in the UK, and are really just getting started! We're keen to talk to individuals for their new 'Marketing Data Analyst' position in the GDK UK team.

This is a key role that sits at the heart of the marketing team and will directly influence marketing strategies, insights and activations across the business. It's a collaborative working environment with their headquarters in Glasgow. You'll ideally be accessible to here, but we can also look at some flexibility as required.

What we're looking for:

• A big believer that "data is king" and be comfortable converting customer & sales data/analysis into easily digestible outputs
• Experience in driving short term marketing activations that drive profitable decisions / sales
• Inquisitive and curious nature with a real test & learn attitude to come up with the best solutions for the business
• Experience of working within a customer-focussed business such as retail, hospitality or potentially agency-side would be a bonus
• Strong affinity for numbers, including manipulating, analysing and turning data into information & insights whilst being able to communicate your findings clearly in an accessible way to all levels
• A lovely, social person that will get on with the Marketing & wider teams

What you'll be doing:

• Utilising BI analytics, CRM data and other reports to influence marketing decisions
• Running weekly and ad-hoc reports for marketing team and other departments
• Inputting into the new upcoming App/Loyalty scheme
• Regularly reviewing sales, aggregator performance, store & menu trends and brand tracking data to uncover insights, opportunities, and threats
• Informing and potentially triggering the planning, activation and evaluation of all marketing campaigns and activations

The good stuff:

• Joining at an exciting time for the business as it goes through a period of growth - with this person playing a key role!
• Flexible working from Glasgow office (free parking on-site)
• Opportunities for growth and development (this role has come available due to someone moving into a different area internally)
• 33 days holiday (inclusive of bank holidays)
• Pension: 8%
• Life & Critical Illness Insurance
• Private Healthcare
• Bonus potential

If this sounds like you? Please get in touch with Scott @ Denholm for more information.