Marketing & Customer Support Manager

Hotel TV Company; Birmingham; On-site; GBP 32,000 - 39,000; Full time

Benefits offered by this job

Annual performance bonus

Annual pay reviews

Company pension

20 days’ holiday plus bank holidays

Job summary

Hotel TV Company in Birmingham is seeking a Marketing & Customer Support Manager to own the marketing function and lead a small junior team, while overseeing the customer support operation to ensure a responsive and professional customer experience.

The role combines strategic marketing leadership with hands-on delivery across PPC, SEO, email and content marketing, plus responsibility for campaigns, events and partner activities.

Qualifications

• Hands-on marketing delivery with commercial thinking.
• Experience across PPC, SEO, email and content marketing.
• Ability to lead and develop junior team members.
• Strong in performance measurement and ROI-driven decisions.

Responsibilities

• Develop and deliver the annual marketing strategy, activity plan and budget.
• Generate qualified enquiries through PPC, SEO, email, social media and campaigns.
• Improve Google Ads, Microsoft Ads, landing pages and conversion.
• Identify new customer segments and routes to market.
• Report on marketing-sourced enquiries, pipeline and ROI.
• Oversee exhibitions and events from planning to lead follow-up.
• Manage website content, SEO, social media and campaigns.
• Lead and develop three junior Marketing/Customer Support members.
• Present ideas and recommendations to senior management.

Skills

Lead generation

PPC & digital marketing

SEO & conversion optimization

Email & content marketing

Campaign planning & reporting

Exhibitions & events

Customer communications

Team mentoring

Job description

Marketing & Customer Support Manager

Birmingham | Office-Based | Full-Time

£35,000 + Performance Bonus

You must have right to work in the UK for the next 5 years.

This is an opportunity to take ownership of the marketing function within a growing business, shape the strategy, generate measurable commercial opportunities and lead a small junior team.

You’ll work closely with the Managing Director, identifying where the business should focus its marketing activity, building campaigns that generate qualified leads and continually improving what works.

Alongside marketing, you’ll oversee the customer support function, helping ensure customers receive a responsive, organised and professional experience.

What You’ll Be Doing

• Developing and delivering the annual marketing strategy, activity plan and budget
• Generating qualified commercial enquiries through PPC, SEO, email, social media, content, events, partnerships and targeted campaigns
• Managing and improving Google Ads, Microsoft Ads, landing pages and website conversion
• Identifying new customer segments, lead-generation opportunities, partnerships and routes to market
• Reporting on marketing-sourced enquiries, pipeline, conversion, cost per lead and ROI
• Reviewing campaign performance and deciding what should be improved, changed or stopped
• Managing exhibitions and events from planning and promotion through to lead capture, follow-up and ROI
• Overseeing website content, SEO, social media, email campaigns, case studies and marketing materials
• Managing the day-to-day customer support function and identifying opportunities to improve customer experience
• Coordinating client content, graphics and marketing deployment requirements
• Leading, training and developing three junior Marketing/Customer Support team members
• Presenting new commercial marketing ideas and recommendations directly to senior management

About You

Our client is looking for someone who can combine hands-on marketing delivery with commercial thinking.

You’ll be comfortable taking responsibility for results, analysing performance and making recommendations rather than waiting to be told what to do next.

You should have experience across several areas of marketing, which may include:

• Lead generation and demand generation
• PPC and digital marketing
• SEO and website conversion
• Email and content marketing
• Campaign planning and performance reporting
• Exhibitions and events
• Customer communications
• Managing or mentoring junior team members

Most importantly, you’ll understand that successful marketing is about generating meaningful commercial results rather than simply increasing activity.

What’s On Offer?

• Annual performance-based bonus
• Annual pay reviews
• Company pension
• 20 days’ holiday plus bank holidays
• The opportunity to take genuine ownership of the marketing function
• Direct involvement in commercial strategy and business growth
• Responsibility for developing your own junior team
• A friendly, close-knit working environment
• The opportunity to work with and alongside major industry brands including Samsung, Philips and LG

Other suitable skills and experience include:

• Marketing Manager, Demand Generation Manager, Digital Marketing Manager, Marketing & Communications Manager, MarComms Manager, Lead Generation Manager, Commercial Marketing Manager, Marketing Executive, Customer Experience Manager, Marketing Jobs Birmingham