Marketing & CRM Executive

AF Selection; Manchester; On-site; GBP 26,000 - 30,000; Full time

Job summary

A leading lifestyle & consumer brand in Manchester seeks a marketing professional to join their innovative team. This role involves managing campaigns, collaborating with various teams, and utilizing CRM systems like Salesforce to enhance customer interactions. The company offers strong career progression, a competitive salary, and a supportive culture focused on internal growth.

Benefits

Free on-site restaurant

Career development opportunities

Qualifications

• 1-2 years of experience in marketing or agency environment.
• Familiarity with CRM platforms such as Salesforce and Dotdigital.
• Understanding of marketing channels and data communications.

Responsibilities

• Collaborate with marketing team to deliver customer journeys.
• Manage campaigns across various platforms including email and SMS.
• Analyze customer data to inform CRM initiatives.

Skills

Creativity

Data analysis

Digital marketing

Customer relationship management

Education

Marketing degree or equivalent experience

Tools

Salesforce

Dotdigital

Marketing Cloud

Job description

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This is an opening to join the in-house marketing team of a leading lifestyle & consumer brand, which has experienced remarkable growth over the past few years.

The environment, office space, and culture are exceptional. The company is a pioneer and innovator in property, lifestyle, sports, and leisure sectors. They are known for providing clear career growth and development opportunities, with most senior marketers starting in junior roles, reflecting their commitment to employee welfare.

The role

You will work with a stylish, innovative, market-leading brand connected to property & lifestyle sectors, which has gained significant traction in the UK and overseas markets. The company values creativity and marketing, employing talented creatives and marketers. Your role will involve collaborating closely with these teams to ensure messaging aligns with the brand's look, feel, and tone of voice.

Your responsibilities include working with the marketing team to deliver customer journeys, optimizing strategies through personalization, automation, and retention activities. You will manage campaigns across platforms such as email, WhatsApp, SMS, and in-building assets for diverse audience segments.

Additionally, you will support all stages of the CRM process, including building email campaigns using Dotdigital, Marketing Cloud, and Salesforce. This involves defining campaign actions, setting up audiences, testing, and scheduling. You will also analyze customer data and behavior to gain insights and inform CRM initiatives.

What we’re after

The team is supportive and known for promoting from within, offering substantial career progression and learning opportunities. The company maintains a non-hierarchical culture, emphasizing internal growth. Many senior marketers began their careers in junior roles, demonstrating the company's success and stability.

Attitude and temperament are crucial. A positive, inquisitive mindset is essential. The brand has made a significant market impact through effective positioning and marketing. You should have a good understanding of leveraging creativity, social & digital technology, and email channels to deliver valuable communications.

Requirements include 1-2 years’ experience in marketing or an agency environment, or a marketing graduate with a year out. Familiarity with CRM platforms such as Salesforce, Dotdigital, and Marketing Cloud is necessary. A solid background in email, data, and communications, along with an understanding of how marketing channels connect, is also important.

What’s on offer

The role is based in an office environment that rivals some of the most desirable hotels, designed to support career development. The company fosters an inspiring and empowering culture, encouraging colleagues to grow and excel. They offer numerous opportunities for career progression, with a salary between £26,000 and £30,000 plus benefits, including a free on-site restaurant to enhance work-life balance. Clear pathways for growth and long-term success are provided.