Marketing Copywriter and SEO Analyst

quatro; London; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading company specializes in creating inspiring books for adults and children and is looking for a Marketing Copywriter and SEO Analyst. The ideal candidate will enhance titles' discoverability through persuasive writing and strategic SEO. The role entails crafting compelling copy, collaborating with teams, and utilizing data-driven insights to drive sales.

Benefits

25 days paid holiday per year

Cultural appreciation day

Employee Assistance Programme

Staff discounts

Health Cash Plan

Pension

Cycle to Work scheme

Summer hours

Active social and diversity committees

Qualifications

• Minimum three years of copywriting experience in advertising, direct marketing, promotion, or publishing.
• Understanding of SEO principles.
• Ability to write persuasive copy for multiple audiences.

Responsibilities

• Crafting marketing copy for adult and children's titles.
• Developing and executing SEO strategies.
• Analyzing data to inform publishing decisions.

Skills

Copywriting

SEO

Data Analysis

Job description

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Marketing Copywriter and SEO Analyst, London

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Client:

quatro

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

54fea4f56763

Job Views:

4

Posted:

29.06.2025

Expiry Date:

13.08.2025

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Job Description:

Marketing Copywriter and SEO Analyst

Do you love books, have a passion for persuasion, and a knack for search engine optimisation (SEO)? If so, you could be our next Marketing Copywriter and SEO Analyst.

Quarto creates inspiring books for adults and children published across the globe. As a Marketing Copywriter and SEO Analyst, you’ll be pivotal in boosting our titles’ reach and impact, helping to drive sales and playing a key role in our continued success.

Contract

Permanent

Starting from £30,000

2 July 2025

Working hours

35 hours per week, Monday to Friday. We currently operate a discretionary hybrid model, with three days in our London office and two working from home.

About the role

As a Marketing Copywriter & SEO Analyst, your primary purpose is to help craft compelling marketing copy that resonates with readers and drives book sales. Leveraging your expertise in persuasive writing and SEO, you will play a key role in enhancing the discoverability and sales performance of our UK imprint adult and children's titles.

What you will be involved in:

• Crafting compelling and accurate marketing copy for our frontlist adult and children's titles, leveraging your understanding of reader psychology to drive engagement and sales
• Creating persuasive narratives that highlight the unique value propositions of each book and resonate with our target audience
• Developing and executing SEO strategies to enhance the visibility and search rankings of our frontlist and backlist titles
• Using analytics tools to track and analyse sales data, website traffic, and consumer engagement metrics
• Collaborating closely with many different teams in the business, including editorial, marketing, and sales

About you

You will thrive in this role if you can write persuasive copy for multiple audiences, have a love of data, and a deep understanding of SEO principles. You must possess a minimum of three years of copywriting experience in advertising, direct marketing, promotion, or publishing.

You will be able to show you can:

• Craft compelling and accurate marketing copy
• Create persuasive narratives that highlight the unique selling points of each title
• Develop and execute SEO strategies to enhance visibility and search rankings of frontlist and backlist titles
• Analyse data to help inform publishing decisions
• Organise your own work effectively

What we can offer

A supportive, open environment with development opportunities, as well as the following benefits:

• 25 days paid holiday per year (increasing up to 30 days per year), plus bank holidays
• Cultural appreciation day (to honour a cultural holiday which is significant to you, separate to your holiday entitlement)
• Employee Assistance Programme
• Staff discounts on selected shops, retailers, and restaurants
• Health Cash Plan
• Pension
• Cycle to Work scheme
• Summer hours
• Active social and diversity committees
• Open plan, hot-desking office environment