Marketing Copywriter

Premier Inn; Greater London; Hybrid; GBP 35,000; Full time

Job summary

Premier Inn is seeking a Marketing Copywriter to join their innovative Design & Production Studio. This role, based in London with hybrid flexibility, involves crafting compelling content and collaborating with various teams to enhance brand communication and voice. The ideal candidate will have a creative mindset, experience in marketing copywriting, and a strong understanding of tone and storytelling.

Benefits

Private healthcare

Up to 10% matched pension

Up to 60% discount on stays

Annual Incentive of up to 15%

Qualifications

• Experience in marketing copywriting, preferably in a brand or agency.
• Strong understanding of tone of voice, storytelling, and content strategy.
• Ability to adapt copy for different channels and audiences.

Responsibilities

• Collaborate with creatives and marketers to produce engaging copy.
• Work on briefs from various marketing teams, creating impactful content.
• Conduct competitor and industry trend analysis to keep content fresh.

Skills

Attention to detail

Creativity

SEO knowledge

Storytelling

Tools

Figma

Jira

Job description

Marketing Copywriter – Premier Inn

Location: London (Holborn), Hybrid working (3 days in the office, 2 days remote)

Salary: circa £35,000 depending on skills and experience

Bring words to life for one of the UK’s most loved hospitality brands.

At Premier Inn, we’re on a mission to be a ‘digital first’ brand and to make everyday experiences extraordinary. We need a talented Marketing Copywriter to help tell our story. If you’re passionate about crafting compelling content and shaping a brand voice trusted by millions, this is your moment.

Why You’ll Love It Here:

• Private healthcare
• Up to 10% matched pension
• Up to 60% discount on Premier Inn stays and 25% on our restaurants
• Annual Incentive of up to 15%

What you’ll be doing:

As part of our in-house Design & Production Studio, you’ll collaborate with creatives and marketers to produce engaging, on-brand copy across channels. You’ll work on briefs from Brand Marketing, Ecommerce, CRM, and Product & Propositions — creating content that connects with both leisure and business audiences.

Your work will include:

• Headlines, ad copy, articles, video scripts, merchandising content, and UI experiences
• Campaigns and product launches that enhance our brand
• Tone of voice development and brand guideline updates
• Competitor and industry trend analysis to keep content fresh

You’ll shape how Premier Inn communicates with customers, ensuring every word has impact.

Who you’ll work with:

• A close-knit team of copywriters and designers
• Stakeholders across Brand Marketing, CRM, Ecommerce, and more
• External creative and media agencies
• Occasionally, other internal teams needing copy support

What you’ll bring:

A creative mindset with attention to detail and love for language. You should have:

• Experience in marketing copywriting, preferably in a brand or agency (retail experience is a plus)
• Strong understanding of tone of voice, storytelling, and content strategy
• Ability to adapt copy for different channels and audiences
• Knowledge of SEO, word count limits, and regulatory guidelines
• A collaborative approach and interest in career growth in content and editorial

Bonus points if you have experience with:

• UI/UX teams or digital products
• Broadcast or video content
• Tone of voice development and brand guidelines
• Tools like Figma and Jira

Why join us?

• Be part of a trusted UK brand
• Work in a creative, supportive environment
• Shape the voice of a household name
• Enjoy hybrid working and excellent benefits

We’re Whitbread, the UK’s largest hospitality business with over 1,200 hotels and restaurants. We’re proud to have been recognized as a Top Employer for 14 years, and for our commitment to inclusion and diversity.