Marketing Coordinator - SDAS

Turning Point UK; Yeovil; On-site; GBP 25,000 - 35,000; Full time

Job summary

An established industry player in health and social care is seeking a dynamic marketing professional to enhance community engagement. In this role, you will be responsible for generating referrals and promoting treatment services through creative campaigns. You'll collaborate with local authorities and the Central Marketing team to ensure alignment with brand messaging. This position offers the chance to make a real impact while enjoying a supportive culture and comprehensive benefits. If you're passionate about storytelling and community outreach, this is the perfect opportunity for you.

Benefits

Career Development Opportunities

Supportive Culture

Financial Benefits

Qualifications

• Experience in marketing or communications, creating content for various platforms.
• Ability to manage social media accounts independently.

Responsibilities

• Generate referrals to the service from specific population groups.
• Collaborate with the service to deliver promotional activities.
• Create content and promote it across platforms like Facebook and Instagram.

Skills

Marketing

Content Creation

Social Media Management

Campaign Development

Community Outreach

Job description

Role Responsibility

The successful candidate will be responsible for generating referrals to the service from specific population groups in line with population need and KPIs.

They will also play a part in encouraging people to stay in treatment or access information to stay safer when using drugs or alcohol.

You will do this by:

• Identifying target audiences and determining how to reach specific cohorts, both online and offline
• Collaborating with the service to deliver promotional activities to increase referrals
• Creating content using various tools and promoting it across platforms like Facebook and Instagram
• Developing routine key messages and promoting them to target audiences
• Reporting on activity linked to the marketing plan and performance metrics
• Providing promotional support for community outreach, including events and marketing collateral
• Leading local awareness campaigns alongside service leads and the commissioning team where appropriate
• Liaising with local authorities, public health, and commissioners to build community communication links
• Working with the Central Marketing team to ensure all activities align with brand and tone of voice
• Identifying concerns and presenting solutions as appropriate

The Ideal Candidate

To be considered, you should have experience in marketing or communications, including creating content for online and offline platforms, and managing social media accounts independently.

Sector experience isn’t necessary, but understanding the needs of the people we support is preferred.

• You should be comfortable taking a hands-on approach, writing copy, designing assets, and presenting your work to stakeholders
• You are results-driven and seek pragmatic ways to improve against objectives
• You enjoy working autonomously while being collaborative and inclusive
• You are organized, detail-oriented, and methodical
• You enjoy storytelling in creative and engaging ways
• You are positive, resourceful, and action-oriented

About us

As a leading health and social care provider with over 300 locations across England, we pride ourselves on our services.

We operate on a not-for-profit basis, reinvesting every penny into our services and staff. We are committed to continuous improvement to enhance the lives of those we support.

What Benefits Will I Receive?

We understand that rewards vary; whether it’s financial benefits, a supportive culture, or career development opportunities, we aim to support you comprehensively.

Join our team to explore the full range of benefits available to our employees.

We reserve the right to close this advert early if we fill the position before the closing date.