Marketing Coordinator, Membership Loyalty & Engagement, CHM

Guardian Jobs; London; Hybrid; GBP 31,000 - 36,000; Full time

Job summary

A leading arts charity is seeking a Marketing Coordinator to enhance membership engagement through innovative marketing strategies. The role involves data-driven decision-making, crafting compelling communications, and collaborating with various teams to promote the charity's mission. This is a hybrid position based in London, offering a chance to make a meaningful impact in the arts sector.

Benefits

25 days annual leave

Free National Art Pass

Free Entry to Exhibitions

Life Assurance

Season Ticket Loan

Pension Contribution

Qualifications

• Experience in customer retention and loyalty program management.
• Data-driven marketer with experience in multi-channel loyalty programs.

Responsibilities

• Develop marketing strategies to maximize retention rates.
• Coordinate membership e-comms and digital services.
• Collaborate with internal teams to create marketing assets.

Skills

Customer Retention

Data-Driven Marketing

Copywriting

Tools

Email Marketing Tools

Job description

Marketing Coordinator, Membership Loyalty & Engagement
Salary: £31,200
Hours: Full time
Contract: Permanent
Location: King's Cross, London N1C (Hybrid)

About the Employer
Our client is the UK’s national fundraising charity for art. They give grants to help museums, galleries, historic houses and public arts organisations to acquire objects for their collections, to share them with as many people as possible, and to support research and training for museum professionals. They are supported by their growing membership of 135,000 through their National Art Pass scheme, as well as the generosity of many individuals, trusts and foundations.

About the role

This charity are looking for a Marketing Coordinator to play a crucial role in delivering first class marketing strategies to drive satisfaction, increase revenue and develop lasting engagement for their membership. This is an exciting opportunity to join the membership team at one of the UK’s leading arts organisations and play a key role in achieving the organisation's core mission of helping museums and people share in great art and culture. You will be data & insight driven marketer with experience in customer retention, coordinating multi-channel loyalty programs and building customer journeys via email-marketing tools. You will also be responsible for crafting engaging copy that brings members along every step of the charity's proposition, inspiring connection, trust and action.

As a key member of the membership marketing team, you will be instrumental in:

• Marketing strategies across online and offline channels that maximise retention rates of the National Art Pass scheme
• Supporting a programme of activity that promotes the charity’s charitable message to increase membership loyalty and to generate income via regular giving and fundraising initiatives
• Ensuring the delivery and smooth running of marketing automation membership journeys to support all areas of the membership cycle from onboarding and renewals right the way through to lapsed and win-back programmes
• Developing assets and experiences that add-value to thediverse membership, creating engaging communications that showcase what’s on at museums across the UK
• Coordinating membership e-comms and digital services including defining customer journeys, writing copy and forward planning of email content and regular reporting on results
• Collaborating with internal teams such as the Design, Content and external agencies / suppliers to create marketing assets that reflect the charity’s brand identity

The ideal candidate will have experience in customer retention, loyalty program management and CRM. Your role will involve using data, audience insights to drive marketing strategies as well as close collaboration with internal and external stakeholders to drive the best possible membership experience. This is a fantastic opportunity to make an impact in support of this organisation's charitable mission as part of the membership team.

Key Employee Benefits
This employer's excellent benefits package includes:

• Generous annual leave – 25 days annual leave and bank holidays, with additional non-contractual office closure dates at Christmas.
• Free National Art Pass– for yourself and another person of your choice.
• Free Entry to Exhibitions
• Life Assurance – cover for up to three times your basic salary.
• Season Ticket Loan
• Pensions – Eligible employees are enrolled into the scheme with the exception of those who have contracts of three months or less. The employer contributes 8% of the basic annual salary during the first six months of employment or until probation is successfully completed, whichever is the later. At that point the contribution is increased to 10%.

This post is London-based. This employer has a hybrid working model of minimum 2 days per week at their office in Granary Square.

Closing deadline: 23.59 on Monday 26 May 2025

To Apply and for more information

Click the job board apply button to be taken to the next stage where you can find out more information and complete your application by following the instructions (you may need to scroll down).

This organisation is committed to building their team and trustees from the broad range of backgrounds and experiences across the UK, valuing difference and diversity, and building a workplace based on shared values of equality and mutual respect.

They have ambitious plans for the future and will be holding themselves to account and putting their principles into action, as they all work together to help bring about positive change and a fairer future for everyone. Therefore, they want to encourage applications from all races, ages, religions and sexual orientations, as well as parents, veterans, people living with any kind of disabilities and any other groups that could bring diverse perspectives to this organisation.

Non-UK nationals will require current and valid permission to work in the UK.

Please note that any suspected use of AI in relation to answering sift questions will be marked down.

No agencies please.