Marketing Coordinator - Affinity Staffordshire Outlet Shopping Centre (FTC)

CBRE; Stoke-on-Trent; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading property management firm in Stoke-on-Trent is seeking a Marketing Coordinator to develop and implement a comprehensive marketing strategy, manage social media engagement, and enhance tenant relations. The ideal candidate will have at least 2 years of experience in marketing roles, with strong organizational skills and a proactive mindset. This role offers the opportunity to work in a dynamic environment as part of a dedicated team.

Qualifications

• Proactive, self-motivated with a track record of delivering results.
• Ability to prioritize and meet deadlines.
• Experience in business parks, retail, hospitality, or leisure sectors.

Responsibilities

• Develop and deliver a marketing strategy.
• Manage marketing budgets with strict control.
• Communicate effectively with tenants.
• Develop PR campaigns to support marketing activities.
• Manage social media engagement strategies.

Skills

Minimum 2 years’ experience in marketing

Collaborative relationship-building skills

Strong organizational skills

Digital marketing expertise

Excellent verbal and written communication skills

Job description

Stoke-on-Trent - England - United Kingdom of Great Britain and Northern Ireland

Role Purpose

To develop and deliver a marketing strategy that includes social media, advertising, website management, PR, and onsite events. Building community connections and third-party relationships locally, liaising with tenants to promote offers. The Marketing Coordinator reports to the Centre Manager and collaborates with BWP to ensure alignment of onsite activity, communications, and brand values.

Role Specific Particulars

Affinity Staffordshire Outlet

The property is a medium-sized shopping centre in Stoke-on-Trent. The successful candidate will be part of a team of four, serving as an essential asset to the property, colleagues, clients, and occupiers.

Key Responsibilities

Marketing Strategy

• Support the delivery of the marketing strategy across all stakeholder groups.
• Coordinate with external marketing partners to align activities with the asset strategy.
• Implement and manage Affinity Staffordshire’s marketing initiatives.
• Use ROI measurements to inform ongoing marketing efforts.
• Organize key events and promotions aligned with asset milestones.
• Contribute to the site's place-making strategy to attract long-term lettings.

Finance

• Manage marketing budgets with strict control.
• Ensure procedures for budget control and reconciliation are followed.
• Work with partners to fund events where possible.

Occupier Liaison

• Communicate effectively with tenants, supporting their needs and enhancing satisfaction.
• Gather and analyze data on retailer performance, sales, and other KPIs.
• Build strong relationships with retailers.
• Provide performance reports to management.
• Collaborate on marketing responses and social media strategies.
• Participate in retailer meetings and support communication efforts.
• Update retailer handbooks and develop new occupier welcome packs.

PR

• Develop PR campaigns to support marketing activities.
• Identify and communicate PR opportunities with stakeholders.
• Work with PR agencies to enhance reputation and brand image.

Events and Promotions

• Develop strategies to increase experience and social media engagement.
• Support event planning and promotion through marketing channels.
• Ensure events align with overall asset and marketing strategies.

Digital Communications & Website

• Identify and utilize digital opportunities effectively.
• Maintain relevant and engaging digital content supporting SEO.
• Encourage occupier participation and feedback.
• Implement and grow the CRM strategy according to KPIs.
• Manage social media engagement strategies.

Agency Partnerships

• Support relationship management with agency partners.
• Manage tenders to ensure value for money.

Research

• Manage research projects from brief to presentation.
• Interpret research results and implications.

ESG & RPI Strategies

• Support delivery of ESG strategies.
• Integrate ESG awareness into marketing and PR efforts.

People Management

• Build cross-department relationships to maximize marketing impact.
• Ensure effective use of internal and external resources.

Other

• Contribute to reports as required.

Compliance

• Adhere to CBRE policies and procedures.
• Promote a health and safety culture.

Person Specification/Requirements

• Minimum 2 years’ experience in marketing, PR, events, or social media roles.
• Experience in business parks, retail, hospitality, or leisure sectors.
• Collaborative, relationship-building skills at all levels.
• Strong organizational and communication skills, with digital marketing expertise.
• Proactive, self-motivated, with a track record of delivering results.
• Ability to prioritize and meet deadlines.
• Excellent verbal and written communication skills.
• Results-oriented mindset.