Marketing Coordinator

Hartley Botanic Ltd; Oldham; On-site; GBP 40,000; Full time

Job description

Location: Greenfield, OL3 - office based

Permanent, Full time

Salary £40,000 dependent on skills and experience + benefits

Company brief

Here at Hartley Botanic, we offer beautiful, elegant, and practical Greenhouses and Glasshouses with a worldwide reputation for perfect design, enduring strength, unparalleled quality and everlasting performance.

Providing beautiful ranges of Greenhouses and Glasshouses for the everyday gardener, to the largest bespoke designs across our Victorian, Modern and Heritage ranges, Hartley Botanic works hard to cater to the needs of every individual customer and gardener and every individual garden.

Each one of our products is individually designed to the specification of the customer, whether for professional or private need. We pride ourselves on the quality of our workmanship and work closely with our customers to ensure they get exactly what they need.

Role Brief

Hartley Botanic are looking for a capable Co-ordinator who will support the development and execution of their marketing activities. You will have a proven track record within sales and Marketing where you have contributed to existing programs/projects while assisting in the development of new initiatives aligned with company and client partner goals. We are seeking a dynamic person to support the drive and development of all marketing and customer communication activities, including print media, social media, digital campaigns, advertising, and support creative projects including UK flower shows. This role requires an organised multi-tasker, able to handle projects simultaneously, meet tight deadlines and will encompass our UK and USA businesses to ensure that there is ‘one voice’ for the brand.

We are looking for a talented individual who will work closely with our key stakeholders which include our marketing agency, operating partners (SEO, social media, marketing design & execution), and a team of professional writers to drive success and customer interest in our brand. In this role, you will work alongside our CEO and President of operations in the USA to maximise profitability and enhance competitiveness in the market.

The Marketing Co-ordinator role is responsible for achieving agreed goals, and ensuring consistent brand messaging across various marketing channels. The basis of all our marketing is one brand, one tone of voice.

This role will include supporting the development of marketing briefs, requirements, timing, responsible for co-ordinating marketing ‘plans’ and projects from conception with the CEO and USA lead, and our agency, to implementation.

Ultimately, your role is to support the generation of ‘profitable’ new customer leads, drive brand awareness, enhance profitability, and achieve agreed marketing objectives. You must be flexible, creative, logical in your approach, a strong project manager with the customer at the heart of everything.

The role is office based, here at Greenfield. You will be located within our factory, where everything in our business starts.

Main duties and responsibilities:

1. Planning: With the CEO and USA lead, develop and execute a comprehensive marketing plan aligned with the businesses goals, for the UK and the USA businesses, as one brand - this includes print, digital, advertising, SEO, photography, all customer communications and creative. Ensuring that the content aligns with brand messaging and resonates with our target customer.
2. Set, monitor and report on agreed marketing goals.
3. Sales Team - Communicate and share objectives with sales team - timelines, deliverables feedback and provide instruction for promotions.
4. Align with our creative marketing agency who ‘manage’ all of our marketing campaigns, across all channels with the exception of SM.
5. Manage our SEO partner to drive website performance, productivity, site visits, ‘dwell time’ and conversion.
6. Manage our CMS partner and support the functionality of our website.
7. Support the development of our new website. TOR, budget and project plan to be defined in 2025.
8. Use market research and customer insight to identify new opportunities, emerging trends, competitive landscapes and expand market share.
9. Monitor competition - acquisitions, pricing changes and new products and features.
10. Brand Management: All marketing activities must maintain a strong and cohesive brand identity across all marketing channels. Analyse our trading data and metrics to refine strategies, increase online and off-line presence and drive customer engagement.
11. Digital Marketing: Develop and drive digital marketing efforts (social media email and website campaigns).
12. Data - Manage data on target demographics and market trends to inform the business marketing plans.
13. Content Creation: Oversee the creation of compelling and informative content for various channels including videos and social media.
14. Implement our ‘customer’ photography plans and requirements.
15. Drive new customer lead generation and nurture campaigns to drive sales.
16. Event Management: Support RHS flower shows and other show opportunities. Identify other opportunities or events where we can showcase our project.
17. Inventory Management - maintain our support materials, ensuring all are current and accurate and co-ordinate the creation and shipping of new materials as required.
18. Lead the small internal marketing resource (Internal SM assistant and external partners).

Role Requirements:

1. Our ideal candidate will be tenacious, highly confident and enthusiastic with experience of working in a creative environment. Previous marketing management experience is essential. You must have outstanding communication skills, both written and verbal. Solid organisational and time-management skills. With the talent and ability to build and maintain strong relationships. A critical portion of the role will be administration duties, so you will be comfortable and capable to input data and analyse reports, providing business insight.
2. Proven experience in a sales & marketing role, preferably within a luxury brand. Experience within our sector will be an advantage.
3. Hands-on, take ownership… Cool, calm, inventive and logical - Part of this role is working alongside the CEO and leaders of our USA business and sales in both Countries.
4. Practical, hands-on manager who understands the differences in and the requirements of managing ‘people and process’. Strong project management understanding.
5. Experience running successful marketing campaigns across all channels… Solid knowledge of the metrics and workings of all customer communication channels.
6. Results driven. Performance, ROI, with a focus on data driven decision making.
7. Experience with CRM software.
8. Preferably degree educated in Marketing or relevant field.
9. This is a demanding and interesting role, perfect for a motivated and resilient person looking for their latest challenge.

The role attracts a competitive salary and benefits. A full comprehensive induction plan will be completed.