Marketing Coordinator

Ocasahomes; Greater Manchester; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading property management company is seeking a Marketing Assistant in Manchester to support high-impact marketing initiatives across various platforms. The role involves maintaining property listings, executing campaigns, and analyzing marketing performance. Ideal candidates will have a strong marketing background, proficiency in tools like HubSpot and Google Ads, and the ability to work independently.

Benefits

Enhanced Pension

25 days annual leave, plus UK bank holidays

Your birthday off

Time off to move home

Life assurance

Group Income Protection

Private healthcare via Bupa

Commitment to your learning and development

Employee wellness resources and events

Regular team building events

Qualifications

• Demonstratable marketing experience, ideally with property background.
• Confident in using HubSpot, WordPress, Google Ads, and Google Analytics.
• Strong skills in writing copy and managing tasks independently.

Responsibilities

• Maintain and optimise property listings across multiple platforms.
• Own execution of paid and organic marketing campaigns.
• Lead weekly and monthly marketing reports.

Skills

Marketing experience

Writing copy

Excel/Sheets skills

Proactive and organized

Tools

HubSpot

WordPress

Google Ads

Meta Ads Manager

Google Analytics

Job description

Job title Marketing Assistant
Location Manchester
Employment Type Full time, Permanent
Direct reports N/A
Reporting to Marketing Manager

Company Overview

OcasaHomes is not your typicalproperty management company - we're redefining how residential properties are managed in the UK. Established to oversee a private investment fund's residential portfolio, we focus on delivering exceptional experiences to residents living in our high-quality, yet affordable homes.

Role Overview

The Marketing Assistant will work alongside the Marketing Manager in delivering high-impact marketing across property portals, campaigns, creative, and automation. The role is responsible for supporting both day-to-day delivery and longer-term campaign planning and requires the ability to manage a varied workload, contribute ideas and help improve lead generation and conversion across Ocasa’s portfolio of over 30 buildings.

Key Responsibilities

Portal & Website Management

• Maintain and optimise listings across Rightmove, Zoopla, SpareRoom, RentCafe
• Ensure listing quality (copy, photography, availability) is high and consistently branded
• Coordinate with the Lettings Team for accurate pricing and availability updates
• Manage website content through WordPress, including editing building pages, uploading imagery and updating marketing copy
• Coordinate with the external website agency for larger-scale changes such as layout edits, technical fixes, or new page creation
• Maintain consistency in tone of voice, branding and messaging across the website
• Support ongoing improvements to the website’s user experience, especially for lead generation and conversion-focused journeys
• Identify gaps in unit photography and coordinate photoshoots or visual updates for underperforming listings
• Assist with SEO hygiene on WordPress pages (meta titles, keywords, headings)

Campaign & Performance Delivery

• Own the execution of paid and organic marketing campaigns (Google Ads, Meta, and internal campaigns)
• Monitor UTM tracking, lead flow and cost metrics, making data-led suggestions for improvement
• Support campaign ideation for priority buildings and low-occupancy regions

Reporting & Insight

• Lead on weekly and monthly marketing reports: leads, CPL, CPMI, viewings, and move-ins
• Track campaign ROI by platform and region
• Flag trends and help shape marketing focus based on building performance and occupancy needs

Creative & Content Coordination

• Draft, adapt or proof content for emails, ads, listings and campaign banners
• Manage asset requests with internal teams or designers (e.g. banners, brochures, signage)
• Keep the website, listings and digital signage updated with new content
• Act as brand guardian across listings, signage and digital content, ensuring consistency with tone, design and messaging

Automation & Marketing Ops

• Own delivery of workflows and automation through HubSpot
• Build, test and schedule email campaigns and sequences in HubSpot to support lead nurturing and tenant communication
• Help test and improve tenant journeys across enquiry, viewings and onboarding
• Manage small internal campaigns or seasonal pushes (e.g. move-in offers)
• Draft and schedule internal announcements (e.g. tenant app messages, RentCafe updates) in line with campaign and occupancy plans

Project & Task Management

• Take ownership of small projects, from brief to delivery, including:
  o Portal refreshes
  o Brand refreshes
  o Competitor reviews or mystery shops
  o Content calendar coordination

Experience and Qualifications

• Demonstratable marketing experience, ideally with experience in property
• Confident working in HubSpot, WordPress, Google Ads, Meta Ads Manager and Google Analytics. Where existing experience on these software packages is not available, a thirst to learn quickly is required.
• Comfortable writing copy, briefing designers and working with multiple platforms
• Strong Excel/Sheets skills for reporting and campaign tracking
• Proactive, organised and confident owning tasks independently

Company Benefits

• Enhanced Pension

• 25 days annual leave, plus UK bank holidays

• Your birthday off

• Time off to move home

• Life assurance

• Group Income Protection

• Private healthcare viaBupa
  (taxable benefit)

• Commitment to your learning and development

• Employee wellness resources and events

• Employee Assistance Programme

• Regular team building events

Our Values

We have built a business to be proud of and our values are key to our ongoing growth. As well as showcasing your relevant skills and experience, we would like candidates who are interested in joining us to demonstrate how they incorporate our values in their ways of working.

Considered

We recognise our responsibility to act with a considered approach. It is through careful consideration that we achieve the best outcomes for ourselves and others.

Principled

We believe in doing the right thing, and we hold our principles closely in everything that we do.

Empathetic

Empathy is key to creating a culture that’s open, supportive, and kind. Whether it’s working with colleagues, residents, or external parties, we treat everyone with empathy.

Knowledgeable

We hold ourselves to a high standard, every member of theOcasateam is an expert at what they do.