Marketing Coordinator

EL DEVELOPMENT (VENTURES) PTE. LTD.; Glasgow; On-site; GBP 28,000 - 42,000; Full time

Job summary

A leading company in the hospitality sector is seeking a Marketing Specialist to enhance online visibility and oversee various marketing channels. The role includes managing paid advertising campaigns across platforms, driving traffic to websites, and ensuring optimal user experience. Ideal candidates will have a Bachelor’s degree in Marketing and strong digital marketing proficiency.

Benefits

Birthday Leave

Financial Incentives

AWS/Performance Bonus

Uniform/Laundry

Flexi Benefits

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in marketing and communications preferred.
• Strong understanding of marketing principles and digital strategies.

Responsibilities

• Oversee updates and management of marketing channels.
• Drive online visibility and execute paid advertising campaigns.
• Collaborate with the graphic designer on marketing materials.

Skills

Digital marketing

Content creation

Project management

Social media proficiency

Creative thinking

Education

Bachelor's degree in Marketing or Communications

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Web analytics

CRM tools

Job description

Marketing Channel Updates and Online Visibility:

• Oversee/execute the timely updates and management of various marketing channels to maintain freshness and relevance.
• Drive online visibility and increase website traffic through strategic implementation of paid advertising activities.
• Develop and execute paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads to attract target audiences.

Website Updates:

• Manage updates and maintenance for all company websites, including the main website and microsites, ensuring content accuracy and user experience optimization.
• Collaborate with the web development team to implement updates, troubleshoot issues, and improve website performance.

F&B Partner Channel Updates:

• Coordinate updates and promotions on F&B partner channels such as Chope, Sevenrooms, and Quandoo to maximize exposure and drive bookings.
• Monitor partner channel performance metrics and identify opportunities for optimization and increased engagement.

Social Media Marketing:

• Plan and execute organic & paid advertising campaigns on social media platforms targeting international top feeder markets for both rooms and F&B.

Google Paid Search Ads and TripAdvisor Ads:

• Manage Google paid search ads and TripAdvisor ads to increase visibility and drive traffic to relevant landing pages.
• Conduct keyword research, ad copy optimization, and bidding strategies to improve ad performance and ROI.

Liaise with Graphic Designer:

• Work closely with the graphic designer to conceptualize and create menu designs, promotional collaterals, and other marketing materials.
• Ensure that all design assets align with brand guidelines and effectively communicate key messages to the target audience.

Content creations

• Assist the Marketing Manager with the production of marketing collaterals, including brochures, presentations, online & offline promotional materials, and other branded items.

New Trends and Marketing Channels Research:

• Stay informed about industry trends, emerging marketing channels, and innovative strategies.
• Conduct research and analysis to identify new opportunities for business expansion and make recommendations for incorporating new marketing channels into the overall strategy.

Skills, Experience & Educational Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Preferably a proven experience in marketing and communications, preferably within the hospitality industry or pre-opening environments.
• Strong understanding of marketing principles, branding, and digital marketing strategies.
• Excellent written and verbal communication skills, with the ability to create compelling content and engage diverse audiences.
• Proficiency in digital marketing tools, social media platforms, and web analytics.
• Ability to think creatively, identify target market segments, and develop innovative marketing campaigns.
• Attention to detail and a commitment to maintaining brand standards.
• Proficiency in design and video taking with strong project management and organisational skills.
• Familiarity with hotel reservation systems and customer relationship management (CRM) tools is a plus

Benefits:

• Birthday Leave
• Financial Incentives
• AWS/Performance Bonus
• Uniform/Laundry
• Flexi Benefits