Marketing Content Specialist

Ramboll Group A/S; United Kingdom; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

Join a leading company as a Marketing Content Specialist, where you'll develop impactful ad content for various digital platforms. This role requires strong storytelling and copywriting skills, with a focus on B2B marketing. Collaborate with design teams to enhance content quality and drive lead generation. You'll be part of a culture that values diversity and supports work/life balance.

Benefits

Commitment to your development

A culture that welcomes you as the unique person you are

Inspiration from colleagues, clients, and projects

Qualifications

• Proven track record with production of B2B ad content for LinkedIn, Google ads, and YouTube.
• Confident experience with conversion-focused copy and content development for ads, web, emails, and social media.
• Ability to provide a good creative brief and work well with designers.

Responsibilities

• Conceptualise high-impact and commercial campaign content for paid and owned channels.
• Apply strong storytelling and copywriting skills to build content designed for lead generation.
• Review and refresh existing owned and paid content to increase engagement.

Skills

Copywriting

SEO

Storytelling

Visual Communication

Content Development

Education

Relevant B2B experience from agency or international marketing

Tools

CMS

Job description

Are you a B2B content wizard who considers digital formats and paid media content your area of expertise? And do you have a flair for developing one-liners and CTAs that convert?

If this sounds like you, or you’re curious to learn more, then this role could be the perfect opportunity. Join our Brand, Marketing and External Relations unit as our new Marketing Content Specialist and work with us to close the gap to a sustainable future.

Your new role

As our new Marketing Content Specialist, you will be a specialist in developing ad content for LinkedIn, Google, and other paid media, and a wordsmith with a flair for visual communication and digital formats.

You will report to the UK campaign manager and team lead and be part of the Brand, Marketing, and External Relations team.

1. Conceptualise high-impact and commercial campaign content and assets for a variety of paid and owned channels and formats, ensuring alignment with our brand voice and messaging.
2. Copy that converts - apply strong storytelling and copywriting skills to build content designed for lead generation and nurturing, including developing clear and effective CTAs that drive measurable outcomes.
3. Cross-functional collaboration: conceptualise and provide asset briefs for our brand and design colleagues and other stakeholders in content creation and campaign execution.
4. Ensure quality: develop marketing content with audience and SEO in mind to drive organic traffic and ranking, and work with our design and UX specialists focusing on web-based conversion points.
5. Review and refresh existing owned and paid content to increase engagement and conversion.

About you

You will have a good ability to understand and learn complex subjects, as well as a wordsmith with flair for visual communication, digital formats, and paid channels:

• Confident experience with conversion-focused copy and content development for ads, web, emails, and social media.
• Knowledge of CRO best practices that shape your content deliveries.
• Proven track record with production of B2B ad content for channels such as LinkedIn, Google ads, banner advertising, or YouTube is essential and will be prioritised.
• Excellent writing and storytelling skills and a flair for commercial copy and visual communication.
• You understand how to write for diverse B2B audiences and concisely translate complex issues and solutions into impactful marketing copy and assets.
• You can apply SEO principles and work to develop engaging and high-performing landing page content. Familiarity with CMS is a plus.
• Ability to provide a good creative brief and work well with designers and other marketing colleagues across multiple geographies.
• Relevant B2B experience from agency or international marketing or communications division.

What we can offer you

• Commitment to your development.
• Leaders guided by our Leadership Principles.
• A culture that welcomes you as the unique person you are.
• Inspiration from colleagues, clients, and projects.
• The long-term thinking of a foundation-owned company.

Ready to join us?

Please submit your application with your up-to-date CV. We invite diversity in all its forms and encourage applicants from all groups to apply.

Thank you for taking the time to apply! We look forward to receiving your application.

Work at the heart of sustainable change with Ramboll in the United Kingdom and Ireland

Ramboll is a global architecture, engineering, and consultancy company. As a foundation-owned people company, founded in Denmark, we believe that the purpose of sustainable change is to create a thriving world for both nature and people. So, that’s where we start – and how we work. Our history is rooted in a clear vision of how a responsible company should act and being open and curious is a cornerstone of our culture. Ramboll in the United Kingdom and Ireland has a proven track record of sustainable and responsible business and is a top ten engineering and environmental and sustainability consultancy in the UK, with more than 1,500 employees across 16 offices. Ramboll experts deliver innovative solutions across Buildings, Transport, Environment & Health, and Energy. In 2024, Ramboll was included in the Sunday Times’ list of Best Places to Work.

Equality, Diversity, and Inclusion

Equality, diversity, and inclusion are at the heart of what we do. At Ramboll, we believe that diversity is a strength and that different experiences and perspectives are essential to creating truly sustainable societies. We are committed to providing an inclusive and supportive work environment where everyone is able to flourish and reach their potential. We also know how important it is to achieve the right balance of where, when, and how much you work. As a company, Ramboll recognises the importance of having a good work/life balance, both in terms of individual well-being and its positive impact with respect to the engagement and retention of our employees. We aim to support all employees to achieve a work/life balance which enables them to work in a supported manner while having the time to achieve personal aspects of their life outside of work. We invite applications from candidates of all backgrounds and characteristics. As a Disability Confident Committed employer, Ramboll ensures opportunities are accessible to candidates with disabilities. Please let us know if there are any changes we could make to the application process to make it more comfortable for you. You can contact us at [e-mail] with such requests.