Marketing Content Specialist

Ramboll Group A/S; Manchester; On-site; GBP 30,000 - 60,000; Full time

Job summary

An established industry player is seeking a Marketing Content Specialist to drive impactful B2B campaigns. In this role, you will leverage your expertise in conversion-focused copywriting and visual communication to create compelling content for various digital platforms. You will collaborate with cross-functional teams to ensure alignment with brand messaging while focusing on SEO and audience engagement. This role offers a unique opportunity to contribute to sustainable change through innovative marketing strategies, all within a supportive and inclusive environment that values diversity. If you're passionate about creating content that converts and eager to make a difference, we want to hear from you!

Benefits

Commitment to your development

Inclusive culture

Inspiration from colleagues and projects

Long-term thinking of a foundation-owned company

Qualifications

• Strong experience in developing ad content for digital formats.
• Ability to translate complex subjects into impactful marketing copy.

Responsibilities

• Develop high-impact campaign content for paid and owned channels.
• Collaborate with design and marketing teams for content creation.

Skills

Conversion-focused copywriting

Storytelling

SEO principles

Visual communication

B2B content development

Collaboration

Education

Relevant B2B experience from agency or international marketing

Tools

Content Management System (CMS)

Job description

Are you a B2B content wizard who considers digital formats and paid media content your area of expertise? And do you have a flair for developing one-liners and CTAs that convert?

If this sounds like you, or you’re curious to learn more, then this role could be the perfect opportunity. Join our Brand, Marketing and External Relations unit as our new Marketing Content Specialist and work with us to close the gap to a sustainable future.

Your new role

As our new Marketing Content Specialist, you will be stepping into this role as a specialist in developing ad content for LinkedIn, Google, and other paid media, and you are a wordsmith with a flair for visual communication and digital formats.

You will report to the UK campaign manager and team lead and be part of the Brand, Marketing, and External relations team.

• Conceptualise high-impact and commercial campaign content and assets for a variety of paid and owned channels and formats, ensuring alignment with our brand voice and messaging.
• Copy that converts - apply strong storytelling and copywriting skills to build content designed for lead generation and nurturing, including developing clear and effective CTAs that drive measurable outcomes.
• Cross-functional collaboration: you will conceptualise and provide asset briefs for our brand and design colleagues and other stakeholders in content creation and campaign execution.
• Ensure quality: Ensure our marketing content is developed with audience and SEO in mind to drive organic traffic and ranking, as well as work with our design and UX specialists in focusing on web-based conversion points.
• Review and refresh existing owned and paid content to increase engagement and conversion.

About you

You will have a good ability to understand and learn complex subjects, as well as being a wordsmith with flair for visual communication, digital formats, and paid channels:

• Confident experience with conversion-focused copy and content development for ads, web, emails, and social media.
• Knowledge of CRO best practices that shape your content deliveries.
• Proven track record with production of B2B ad content for channels such as LinkedIn, Google ads, banner advertising, or YouTube is essential and will be prioritised.
• Excellent writing and storytelling skills and a flair for commercial copy and visual communication.
• You understand how to write for diverse B2B audiences and concisely translate complex issues and solutions into impactful marketing copy and assets.
• You can apply SEO principles and work to develop engaging and high-performing landing page content. Familiarity with CMS is a plus.
• Ability to provide a good creative brief and work well with designers and other marketing colleagues located across multiple geographies.
• Relevant B2B experience from agency or international marketing or communications division.

What we can offer you

• Commitment to your development.
• Leaders guided by our Leadership Principles.
• A culture that welcomes you as the unique person you are.
• Inspiration from colleagues, clients, and projects.
• The long-term thinking of a foundation-owned company.

Ready to join us?

Please submit your application with your up-to-date CV. We invite diversity in all its forms and encourage applicants from all groups to apply.

Thank you for taking the time to apply! We look forward to receiving your application.

Work at the heart of sustainable change with Ramboll in the United Kingdom and Ireland

Ramboll is a global architecture, engineering, and consultancy company. As a foundation-owned people company, founded in Denmark, we believe that the purpose of sustainable change is to create a thriving world for both nature and people. So, that’s where we start – and how we work.

Equality, Diversity, and Inclusion

Equality, diversity, and inclusion are at the heart of what we do. At Ramboll, we believe that diversity is a strength and that different experiences and perspectives are essential to creating truly sustainable societies. We are committed to providing an inclusive and supportive work environment where everyone is able to flourish and reach their potential.