Marketing Content & Social Media Executive

The Original Factory Shop; Bolton; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A retail company is looking for a Marketing Content & Social Media Executive to enhance its social media presence and customer communication. The role involves creating and managing content across various platforms, executing email campaigns, and producing engaging copy. The successful candidate will thrive in a hybrid work environment, contributing to brand growth and customer engagement.

Benefits

33 days holiday

Day off on birthday

Colleague discount

Employee Assistance Programme

Free life insurance

Qualifications

• Proven experience managing TikTok, Facebook, and Instagram content.
• Skilled in short-form video creation and editing.
• Strong copywriting ability and content planning experience.

Responsibilities

• Create and manage content across TikTok, Facebook, Instagram, and LinkedIn.
• Build and deploy email campaigns via Klaviyo.
• Write compelling copy for emails, social posts, product listings, and web banners.

Skills

Social media management

Short-form video editing

Copywriting

Content planning

Attention to detail

Time management

Tools

Klaviyo

Sprout Social

Job description

Location: Bolton Support Centre (Hybrid: 3 days in office / 2 days remote)Contract: Full-Time

The Original Factory Shop has been a mainstay on UK high streets for over 50 years, offering big brands at bargain prices to local communities. We're now looking for a creative and driven Marketing Content & Social Media Executive to join our Digital & Ecommerce team at our Bolton Support Centre.

This is an exciting opportunity to take a hands-on role in shaping our social media presence, customer communications, and content strategy - all while helping to drive customer engagement, footfall, traffic, and sales across our stores and online.

Key Responsibilities

Social Media

• Create and manage content across TikTok, Facebook, Instagram, and LinkedIn
• Plan, shoot, edit, and publish Reels, Stories, TikToks, and behind-the-scenes content
• Manage influencer campaigns and content creator sampling
• Support TikTok Shop including product uploads and campaign execution
• Run paid ad campaigns across Meta and TikTok to drive ROI
• Monitor and react to social trends with fresh, engaging content
• Report on social performance using Sprout Social, TikTok Seller Center, and Meta tools
• Coordinate store social activity with internal teams and regional managers
• Educate stakeholders on social media best practices
  
  

Email & CRM

• Build and deploy email campaigns via Klaviyo
• Execute lifecycle campaigns to support retention and loyalty
• Grow email subscriber lists and ensure a strong contact strategy
• Conduct A/B testing to optimise performance metrics
  
  

Copywriting

• Write compelling copy for emails, social posts, product listings, and web banners
• Maintain the blog, writing engaging posts aligned with campaigns and seasonal content
  
  

Essential

About You

• Proven experience managing TikTok, Facebook, and Instagram content
• Skilled in short-form video creation and editing
• Strong copywriting ability and content planning experience
• Comfortable with social scheduling/reporting tools and CMS platforms
• Excellent attention to detail and organisational skills
• Confident working independently and as part of a team
• Strong time management and multitasking abilities
• Creative thinker with a passion for content and storytelling
  
  

Desirable

• Experience with TikTok Shop and paid social ad management
• Email marketing and CRM experience
• Retail industry or fast-paced environment background
• Familiarity with Sprout Social
• Confident communicator and stakeholder manager
  
  

What We Offer

We’re proud to offer a supportive, flexible working environment and competitive benefits, including:

• 33 days holiday (inclusive of Bank Holidays)
• Day off on your birthday
• Hybrid working - 3 days in our Bolton Support Centre, 2 days remote
• Colleague discount from your first week
• Employee Assistance Programme
• Free life insurance
  
  

Why Join Us?

This is your chance to take a lead role in shaping how customers see and engage with The Original Factory Shop. If you're a digital all-rounder with a flair for content and a results-driven mindset, we’d love to hear from you.

Please click Apply to start your application.

For more information about The Original Factory Shop, please go to our website at:

www.tofscareers.com

The Original Factory Shop is committed to equal opportunities and it welcomes applications from all who believe they fit the essential requirements of the job.