Marketing Content Manager

The Portfolio Group; Manchester; On-site; GBP 35,000 - 60,000; Full time

Job summary

A professional services organization in Manchester seeks a Marketing Content Manager to lead content strategy and campaign execution. This role offers the opportunity to create impactful content across various formats, enhancing brand awareness and supporting demand generation. Ideal candidates will have proven B2B content experience and a strategic mindset.

Qualifications

• 3+ years of experience in a B2B content or marketing role.
• Proven ability to write compelling, high-quality content.
• Strategic mindset with hands-on experience in lead generation.

Responsibilities

• Develop and execute a multi-channel content strategy.
• Create and manage a content calendar focused on priorities.
• Collaborate with stakeholders to translate technical insights.

Skills

Content Creation

SEO Knowledge

Project Management

Analytical Skills

Collaboration

Tools

Content Management Systems

Email Marketing Platforms

Analytics Tools

Job description

Are you a strategic storyteller with a passion for driving engagement through powerful content?

We're supporting a well-established and fast-growing professional services organisation in their search for a Marketing Content Manager to lead the charge on content strategy, creation, and campaign delivery. In this newly evolved role, you'll have the autonomy to shape content across multiple channels - working closely with product, sales, and digital teams to bring technical expertise to life in a compelling, customer-centric way.

As the Marketing Content Manager, you'll be responsible for building and executing a content strategy that drives brand awareness, supports demand generation, and positions the business as a thought leader within its sector. You'll lead the planning and development of a wide range of content formats - from SEO-optimised blogs and whitepapers to email campaigns, case studies, landing pages, social media posts and video scripts - ensuring consistency across tone, message and brand!

Day to Day

• Develop and execute a robust, multi-channel content strategy aligned with the wider marketing plan.
• Create and manage a dynamic content calendar focused on business priorities and audience needs.
• Write, edit, and optimise high-quality content for digital campaigns, website, social media, and internal communications.
• Collaborate with internal stakeholders (product, consultants, sales, leadership) to translate technical insights into engaging, accessible messaging.
• Lead content elements of integrated marketing campaigns, ensuring alignment with SEO and demand generation goals.
• Work with digital and performance teams to measure content effectiveness and optimise based on analytics and engagement data.
• Maintain brand consistency and ensure content adheres to tone of voice, style guides, and industry best practices.
• Stay informed on market trends, competitor content strategies, and evolving digital formats.

YOU?

• 3+ years of experience in a B2B content or marketing role
• Proven ability to write compelling, high-quality content tailored to different buyer personas and stages of the funnel
• Strategic mindset with hands-on experience delivering content that supports lead generation, brand awareness, and thought leadership
• Strong project management skills with the ability to balance multiple priorities and stakeholders
• Proficiency in using content management systems, email marketing platforms, and analytics tools
• SEO knowledge and understanding of content performance metrics.
• Excellent attention to detail and a collaborative, proactive working style

If you're a content professional looking to lead strategy in a growing and future-facing business, we'd love to hear from you. Apply now or get in touch for more details!