Marketing & Content Manager

TN United Kingdom; London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

Age Co, part of Age UK, seeks a Content Strategist to enhance their marketing efforts. This role involves creating impactful content strategies and collaborating with stakeholders to engage audiences effectively. The position offers a hybrid working model in London, focusing on improving the lives of older individuals through various products.

Benefits

26 days annual leave

Pension

Health plans

Qualifications

• Proven experience in delivering brand and product content strategies.
• Experience leading multiple growth-driven projects.

Responsibilities

• Own and develop the content marketing strategy across all Age Co product lines.
• Translate the brand story into engaging campaigns for various mediums.

Skills

Communication

SEO Management

Content Creation

Data Analysis

Job description

Job Description for Content Strategist at Age Co

Age Co, owned by Age UK, is seeking a compelling storyteller to join their Marketing team based in London. If you are passionate about content creation and improving the lives of older people, we want to hear from you!

We offer a range of products including Car, Home, and Travel Insurance, Personal Alarms, Incontinence products, Stairlifts, Homelifts, and Bathing Solutions. Our profits support Age UK's mission to assist older individuals in need.

Role Responsibilities

• Own and develop the content marketing strategy across all Age Co product lines.
• Act as the content lead, collaborating with stakeholders including Age UK and partners.
• Translate the brand story into engaging campaigns for various mediums.
• Ensure maximum reach and engagement with target audiences.

Work Arrangement

This role involves a hybrid working model, split between home and the office located at EC3N 2LB.

Job Grade

Age Co Internal Job Grade - 5L

Candidate Requirements

Must Haves

• Proven experience in delivering brand and product content strategies.
• Experience leading multiple growth-driven projects.
• Content thought leadership and multi-channel content creation experience.
• SEO management and data analysis skills.
• Excellent communication and copywriting skills.

Personal Attributes

• Strong team player, driven, and willing to go the extra mile.

Nice to Haves

• Experience in financial services, compliance, or charity sectors.
• Experience with audience segmentation and complex products.
• Proficiency in online PR and campaign amplification.

Additional Benefits

• Competitive salary, 26 days annual leave, pension, health plans, and other schemes.

Application Process

Applicants should provide a supporting statement demonstrating how they meet the key competencies, especially those marked with ‘A’. Personal information should be removed from supporting statements for anonymization. Age UK is committed to equal opportunities and supports reasonable adjustments for disabled applicants.