Marketing Content Creator

Class A Audio; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

Class A Audio & Visual, an established Australian business specialising in premium audio and visual equipment, seeks a Content Creator (Marketing) to craft engaging digital content for its products, brands and services across its platforms. You will collaborate with the sales and management teams to promote launches, increase brand awareness and engage the target audience.

The role requires a minimum of five years in digital content creation and strong storytelling.

Qualifications

• At least 5 years' relevant work experience in digital content creation, multimedia production or a similar role.
• Experience in managing social media accounts, digital content publishing and coordinating online promotional activities.
• Good understanding of mainstream and Chinese social media platforms, content trends and audience engagement.
• Familiarity with Chinese social media platforms, such as Xiaohongshu (RED) and WeChat, would be advantageous.
• Good technical knowledge of digital media platforms, content management systems and multimedia technologies.

Responsibilities

• Planning, creating and publishing engaging marketing content across the company website and social media platforms, including Facebook, Instagram, Xiaohongshu (RED) and WeChat.
• Developing written, visual and multimedia content to promote premium audio and visual products, brands and services.
• Creating and editing product descriptions, promotional articles, social media posts and digital marketing materials.
• Managing and updating content across social media accounts, video channels and other digital platforms.
• Liaising with social media influencers and online reviewers to develop promotional content, product reviews and brand awareness campaigns.
• Working with suppliers and brand representatives to develop promotional content for new products and brand launches.
• Editing, adapting and publishing product images, videos and other multimedia materials provided by brands and external content creators for use across digital platforms.
• Planning content schedules and ensuring consistent and timely publication across digital platforms.
• Monitoring audience engagement, feedback and content performance to improve future content and increase brand awareness.

Skills

Content creation

Social media management

Video editing

Copywriting

Storytelling

Tools

Content management systems

Video editing software

Graphic design software

Social media platforms (WeChat, Xiaohongshu)

Job description

Class A Audio & Visual is an established Australian business specialising in high-end audio and visual equipment sales, installation and repairs. Since 2004, we have been offering a wide range of premium Hi-Fi systems, home entertainment products and professional services to customers across Australia. With our expanding product range and newly established Australian distribution arrangements for several premium audio brands, we are continuing to strengthen our digital presence and brand promotion activities.

We are currently seeking a creative and experienced Content Creator (Marketing) to join our team. You will be responsible for developing and producing engaging digital content to promote our products, brands and services across various online platforms. Working closely with our sales and management team, you will create high-quality visual, video and written content to support product launches, increase brand awareness and engage with our target audience.

Roles and Responsibilities:

• Planning, creating and publishing engaging marketing content across the company website and social media platforms, including Facebook, Instagram, Xiaohongshu (RED) and WeChat.
• Developing written, visual and multimedia content to promote premium audio and visual products, brands and services.
• Creating and editing product descriptions, promotional articles, social media posts and digital marketing materials.
• Managing and updating content across social media accounts, video channels and other digital platforms.
• Liaising with social media influencers and online reviewers to develop promotional content, product reviews and brand awareness campaigns.
• Working with suppliers and brand representatives to develop promotional content for new products and brand launches.
• Editing, adapting and publishing product images, videos and other multimedia materials provided by brands and external content creators for use across digital platforms.
• Planning content schedules and ensuring consistent and timely publication across digital platforms.
• Monitoring audience engagement, feedback and content performance to improve future content and increase brand awareness.

Required Knowledge and Skills

• At least 5 years' relevant work experience in digital content creation, multimedia production or a similar role.
• Experience in managing social media accounts, digital content publishing and coordinating online promotional activities.
• Good understanding of mainstream and Chinese social media platforms, content trends and audience engagement.
• Familiarity with Chinese social media platforms, such as Xiaohongshu (RED) and WeChat, would be advantageous.
• Good technical knowledge of digital media platforms, content management systems and multimedia technologies.
• Familiarity with network-based audio and visual technologies, digital streaming platforms and related technical concepts would be advantageous.
• Strong creativity, storytelling and visual communication skills.
• Ability to manage multiple content projects and meet deadlines.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with team members and external partners.
• An interest in high-end audio, visual technology and consumer electronics would be advantageous.