Marketing Communications Specialist

J C Bamford Excavators Ltd; Rochester; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading equipment manufacturer in Rochester is seeking a Marketing Specialist to launch new products and develop impactful marketing campaigns. This role requires creativity and experience in B2B marketing. The ideal candidate will collaborate with various teams and contribute to innovative sustainability efforts. Benefits include a competitive salary, generous holiday, and access to various workplace facilities.

Benefits

Competitive salary

33 days holiday

Company pension

Onsite gym

Medical services

Cycle to Work Scheme

Qualifications

• Experience in B2B marketing is essential.
• Creativity and passion in content creation are key.
• Proficient in managing multi-channel campaigns.

Responsibilities

• Launch new products and create marketing collateral.
• Develop strategic plans for marketing communications.
• Support JCB's Road to Zero initiative in sustainable innovation.

Skills

B2B marketing experience

Creative content creation

Multi-channel campaign development

Strong communication skills

Commercial mindset

Education

Marketing degree preferred

Job description

Click here for our Careers & Life at JCB pages

What does this roleinvolve day to day?

In this role, you’ll be at the forefront of launching new products, creating compelling marketing collateral that captures attention and drives results. You’ll develop strategic plans, write engaging briefs, and deliver global marketing communications that support our sales targets with clear, measurable outcomes.

You’ll work closely with product specialists to understand our diverse range of machines and customer needs. Collaborating with our in-house design, digital marketing, and events teams, you’ll bring ideas to life across the channels that matter most to our audience.

Your work will also shape the customer journey on JCB.com—ensuring visitors quickly find the information they need to make informed decisions. You’ll partner with regional teams to amplify our message in local markets, generate qualified leads, and track the impact of your campaigns.

A key part of your role will be supporting JCB’sRoad to Zeroinitiative, gaining insight into our pioneering work in electric, hydrogen, and emerging fuel technologies. You’ll help us continue leading the way in sustainable innovation.

This will be suited to you if

• You have experience in B2B marketing. A marketing degree is preferred, but not essential—your creativity and passion are what matter most.
• You’re highly creative and confident in organising, storyboarding, and executing content creation, including photo and video shoots.
• You’re skilled in developing and delivering multi-channel campaigns that blend digital and physical communications to create a lasting impact.
• You’re an excellent communicator, able to collaborate with stakeholders across all levels—from product directors to apprentices—and work effectively with global teams.
• You bring a commercial mindset, keeping projects on budget and aligned with our sales strategy.

What happens next?

Ordinarily, our Resourcing Team reviews and shortlists CVs. If shortlisted, you’ll speak to one of our Recruiters to discuss the role further. Our interview process usually consists of an initial teams interview followed by an in-person interview. We’ll keep in touch throughout the process but if you have any questions, please get in touch at [e-mail]

What’s in it for you?

This is your chance to join a company that values expertise not only in rewards but also in real employee care. At JCB you don’t just get a competitive salary, 33 days’ holiday and access to our company pension—you can also use our onsite gym, in-house doctor, dentist and visiting optician. We have an ULEV car scheme available for our employees too. Then there’s the JCB Rewards Hub, which gives you discounts with high street retailers. Feel like biking to work? There’s our Cycle to Work Scheme.

We value diversity and welcome applications from candidates from all backgrounds.

We’re committed to ensuring our recruitment process is fair and inclusive. If you face any accessibility challenges with your online application and require additional support, you have the option of speaking to a member of our Recruitment Team who can support you to complete an application in an alternative format. If you would benefit from this support, please email [e-mail], and a member of the team will be in touch.

Recruitment Agencies: JCB does not accept any speculative approaches to present candidates for advertised vacancies.