Marketing & Communications Officer

KP Law; Manchester; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading law firm in Manchester seeks a Marketing & Communications Officer to enhance client engagement through innovative marketing strategies. The role involves content creation, campaign management, and leveraging data for communication optimization. The ideal candidate has extensive marketing experience and a strong creative flair, coupled with a commitment to diversity and inclusion.

Benefits

Annual discretionary bonus scheme

Company contributory pension scheme

Life assurance

Enhanced family friendly policies

Employee Assistance Programme

Subsidised gym membership

Cycle to Work scheme

Qualifications

• Over 5 years marketing and communication experience required.
• 2-3 years WordPress and social media management experience.
• Outstanding written skills and ability to manage multiple campaigns.

Responsibilities

• Support the Head of Marketing in driving marketing activities.
• Produce non-legal content for various digital platforms.
• Manage and direct external communication agencies.

Skills

Communication

Marketing

Lead Generation

Creativity

Education

Relevant Degree

Tools

WordPress

CRM

GA

Job description

KP Law Manchester, England, United Kingdom

Marketing & Communications Officer

KP Law Manchester, England, United Kingdom

Direct message the job poster from KP Law

Talent Acquisition Manager at KP Law | Legal Talent Specialist

The Firm

Established in 2020, KP Law (previously Keller Postman) is a specialist litigation boutique, focussing on collective redress.

The firm has over 100 employees across offices in London, Manchester, Birmingham, and Liverpool , representing over 250,000 individual clients across a range of cases in areas such as product liability, competition, worker rights, data breach and privacy and financial services.

The firm’s ethos is to combine the best legal talent with a strong operational and technological platform to enable its clients to pursue cases that could not otherwise be brought against large corporates as a result of their wrongdoing. Uniquely, KP Law is owned and fully financed by a recognised UK litigation funder (Legatus Holdings). All of its cases are for claimants and carried out under contingent fee agreements at no cost or risk to its clients.

KP Law was ranked Tier 1 for Group Litigation: Claimant in The Legal 500 UK Guide 2024. This follows our success in 2023 where we received a commendation for ‘Litigation Boutique Firm of the Year’ at The Lawyer Awards 2023 and won the Race Equality Initiative of the Year at the 2023 Women & Diversity in Law Awards.

The Role

Role Responsibilities

As the Marketing and Communications Officer, you will support the Head of Marketing in driving the marketing, digital and communications activities of the firm as well as being responsible for producing all non-legal client communications required to support the business and build client engagement and therefore client value.

The marketing and communications officer will also be responsible for leveraging data and insights to continually review and optimise prospect and client communication as well as campaign engagement performance.

Communication channels will include, but not be limited to, web, social media and other digital marketing platforms, plus other traditional offline channels including email, SMS, telephone and print.

Specific responsibilities include:

• Support the delivery of the firms’ communications and engagement strategy
• Working with other stakeholders to plan and execute ongoing prospect and client engagement and communication activities to build client loyalty.
• Produce all non-legal content to support marketing, digital and communication activities. This includes identifying and then writing, editing and publishing content and copy for various digital platforms including websites, blogs, videos, email marketing and other marketing and communication campaigns, social media posts, infographics and other traditional offline channels including print.
• Assist in management and updating of KP Law owned websites (including operating CMS) and social media platforms
• Develop and implement marketing and lead generation campaigns to drive new clients to a combination of new and existing claims. These will target both existing and new clients.
• Manage and direct external communication agencies including content/copy writers
• Maintain consistent brand messaging across all communications
• Identify, analyse, and measure communication trends and based on this analysis, make recommendations for future communication campaigns and channels
• Prepare reports and analytics on the overall performance of all communications including metrics such as open rates, opt-in/outs, and engagement using tools such as GA etc.

Person Specification

The successful candidate must have

• Over 5 years marketing, lead generation and communication experience including email and other channel marketing
• Experience of CRM and utilising CRM platforms to build and implement client engagement
• Outstanding written skills with the ability to write creativity
• The ability to work on multiple campaigns at the same time
• Outstanding communication skills and the ability to build successful relationships in a matrix organisation
• 2-3 years word-press experience to manage, build, and plan web pages and new content
• Experience in creating graphics for social media and web content
• 2-3 years of social media management across different platforms

Ideally the successful candidate will have a relevant degree (potentially English) and experience within a volume-based law firm, other lead generating business or agencies.

Our approach to our people is underpinned by our commitment to equity, diversity, inclusion and well-being. Our ambition is to build a richly diverse workforce made up of the best talent in our industry. With a workplace that is supportive and inclusive, recognises and nurtures talent, and has a strong sense of community between colleagues.

This means that everyone who either applies to or works for KP Law is treated equally, regardless of their gender, age, ethnic origin, nationality, marital status, disability, sexual orientation, or religious beliefs.

Our Values

At KP Law, we pride ourselves on being a values-led law firm. This means:

• We do what we say we will do (both individually and collectively).
• We are transparent and honest.
• We always put our clients first.
• We treat everyone with respect.
• We are professional.
• We listen to feedback and strive for continual improvement.

We offer an attractive benefits package, that employees value, no matter what stage of their career they are in. Current benefits include:

• Annual discretionary bonus scheme
• Company contributory pension scheme
• Life assurance
• Enhance family friendly polices
• Employee Assistance Programme
• Subsidised gym membership
• Cycle to Work scheme

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Legal

• Industries

  Law Practice

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