Marketing/Communications Manager - Field Marketing

Berry Recruitment; Reading; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

Une entreprise dynamique recherche un Manager Marketing/Communications - Field Marketing passionné et expérimenté pour renforcer son équipe à Reading. Ce rôle clé implique la gestion de campagnes marketing B2B sur divers canaux, avec une attention particulière aux résultats et à la collaboration avec des équipes variées. Une expérience solide en marketing et des compétences en gestion de projets sont essentielles pour ce poste offrant un contrat temporaire de 12 mois et la possibilité de travail hybride.

Qualifications

• Au moins 5 ans d'expérience dans la gestion de campagnes marketing B2B multicanaux.
• Expérience en logiciels ou technologie est un plus.
• Excellentes compétences en gestion de projets.

Responsibilities

• Collaborer pour planifier et exécuter des campagnes marketing.
• Analyser des performances de campagnes et recommander des améliorations.
• Gérer les relations avec les parties prenantes pour aligner les activités marketing.

Skills

Gestion de projets

Analyse des performances de campagnes

Communication

Education

Qualifications en marketing préférables

Job description

Berry Recruitment is currently hiring for a dedicated and experienced Marketing/Communications Manager - Field Marketing to join a company in Reading, Berkshire.

The EMEA Applications Marketing team is seeking a results-driven, enthusiastic, and creative UK & Ireland Field Marketing Manager to lead front-line engagement activities across multiple facets.

The ideal candidate should be passionate about making a difference, commercially minded, and have a proven track record as a business partner to Sales & Business Development, with expertise across the marketing spectrum.

Role: Marketing/Communications - Field Marketing

Salary: £20 - £40 per hour

Hours: 37.5 per week

Location: Reading, Berkshire

Duration: Temporary contract for 12 months

***This role offers hybrid working with the successful candidate being contracted in Reading, London, or one of the branches***

Key Responsibilities:

• Planning and Execution: Collaborate with the UK & Ireland Applications field marketing team to plan and execute marketing campaigns, utilizing the full marketing mix to increase awareness, generate leads, and nurture prospects.
• Support outbound call campaigns with messaging, touch plans, and sales enablement.
• Coordinate with Global and EMEA teams, including Campaign, Digital, Event, Partner marketing, and PR, to maintain a regional marketing calendar.

• Campaign Analysis and Reporting: Monitor and analyze campaign performance across channels, provide insights, and recommend improvements to meet lead and pipeline targets.
• Forecast and track lead and pipeline metrics, collaborating with the marketing team to optimize results.
• Deliver campaign performance reports and metrics to sales leadership.

• Stakeholder Management and Communication: Build strong relationships with sales stakeholders to align marketing activities with sales priorities.
• Work with Business Development and Sales to understand regional go-to-market strategies and incorporate them into campaign planning.
• Prepare and deliver campaign briefings, providing necessary support to sales teams.
• Coordinate with third-party vendors to maximize campaign reach and effectiveness.

About You:

• Marketing qualifications are preferable.
• At least 5 years of experience managing multi-channel B2B marketing campaigns and events. Experience in software, technology, or the UK Public Sector is a plus.
• Strong attention to detail, follow-through, and adherence to deadlines.
• Excellent project management skills.
• Experience working with diverse teams across multiple regions and cultures.

Note: Not every candidate will meet all listed qualifications. If your experience is somewhat different, we encourage you to apply.