Marketing & Communications Manager, AFEU

Wärtsilä; Fareham; On-site; GBP 40,000 - 80,000; Full time

Job description

We are now looking for a

Marketing and Communications Manager – ES&O

to join our team working for a better future.

The position is permanent and the preferred location is Fareham or London in the UK.

What you will be doing

The Marketing & Communications Manager for Wärtsilä Energy Storage & Optimisation (ES&O) in the Africa/Europe/UK (AFEU) region will play a pivotal role in shaping and executing the marketing strategy for the global energy storage business. This individual will collaborate closely with regional leaders, product developers, and sales teams to develop comprehensive marketing initiatives that span the project and customer lifecycle.

As the Marketing & Communications Manager, your work will focus on these responsibilities:

1. Develop and execute regional marketing strategies that support Wärtsilä Energy Storage & Optimisation (ES&O)’s business goals, with a focus on the Africa, Europe, and UK (AFEU) markets.
2. Partner with regional leaders, product developers, sales, and business development teams to align marketing initiatives with customer and project lifecycles.
3. Craft clear, compelling messaging and value propositions that translate technical concepts into impactful communication for both internal and external audiences.
4. Coordinate with internal teams and external agencies, including designers and writers, to produce high-quality marketing and communication assets.
5. Drive brand visibility and thought leadership through integrated campaigns, product launches, and strategic communication programs in collaboration with ES&O Sales/Marketing and Energy Business communications teams.
6. Leverage marketing and sales data to inform strategy, optimize campaigns, and support business development decisions.
7. Manage multiple projects in parallel, ensuring timely delivery while adapting to shifting priorities and schedules.
8. Apply your knowledge of event marketing best practices to support regional events and activations, ensuring alignment with broader marketing strategies.

To be successful in this role, we expect you to have:

1. Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s degree or MBA is a plus).
2. 4-6+ years of experience in integrated B2B marketing, partnership marketing, and/or branding, with a focus on renewable energy or energy storage solutions.
3. Proven experience in developing go-to-market and market-entry strategies, particularly in emerging or developing energy markets.
4. Excellent written and verbal communication skills, with the ability to simplify complex technical concepts for diverse audiences.
5. Demonstrated success in managing multiple stakeholders across functions and geographies, and working effectively in a high-pressure, fast-paced environment.
6. Experience collaborating with and managing external vendors, such as creative agencies and consultants.
7. Familiarity with digital marketing tools and techniques, including performance measurement and analytics.
8. A collaborative and entrepreneurial mindset, with a hands-on approach and the ability to adapt to dynamic priorities.
9. A creative, energetic, and detail-oriented personality with a passion for clean energy and innovation.

(In this role, some travel is required to meet with our customers around the world. Thus, we hope you to be ready to travel approximately 20%, even though most of the meetings are held virtually.)

Why you and us?

We at Wärtsilä believe in empowerment, ownership, and taking responsibility for our work. We support each other’s growth and co-creation is the true basis of our innovation. We have courage to see opportunities and take initiative.

We are authentic and honest, and we strongly believe in that by being your own true self you can accomplish so much more. We don’t always get it right the first time, and if mistakes are made, we make sure to learn and grow from them. We want everyone to voice their opinions freely. That is why we have built an environment that empowers you and everyone around you, and where you can feel safe and cared for. Are you eager to be part of this ambition?

We have an amazing team and we are excited about our work and the impact it has on building sustainable societies. We are looking to find a colleague with this shared passion for smart technologies and a sustainable future.

Contact & next steps

We hope to hear from you soon by submitting your application through our careers portal. We aim to keep you updated on the process throughout.

Welcome to join us in shaping the decarbonisation of marine and energy!

Last application date: 07/04/2025

At Wärtsilä we value, respect and embrace all our differences, and are committed to diversity, inclusion and equal employment opportunities; everyone can be their true self and succeed based on their job-relevant merits and abilities.

This is Wärtsilä

Wärtsilä is a global leader in innovative technologies and lifecycle solutions for the marine and energy markets. Our team of 18,300 professionals, in more than 230 locations in 77 countries, shape the decarbonisation transformation of our industries across the globe. Read more on www.wartsila.com.