Marketing Communications & Content Specialist (Poland)

Lynn News; Milton Keynes; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading company, recognized among the Fortune 100 best workplaces, seeks a Marketing Communications & Content Specialist. This role involves creating tailored marketing content for the Polish market, managing campaigns, and ensuring cohesive communications across various platforms. The ideal candidate will possess strong communication skills, experience in marketing, and a passion for brand storytelling.

Benefits

25 days annual leave plus bank holidays

Discounted employee purchase scheme on bikes

24/7 employee assistance program

Gym membership discounts

Annual paid time off for charity work

Qualifications

• 4 years experience in marketing communications role essential.
• Fluent Polish and English language required.
• Strong copywriting and communication skills needed.

Responsibilities

• Create and manage local content for Polish market.
• Execute digital marketing strategies to drive traffic and revenue.
• Coordinate local photo and video assets.

Skills

Communication

Organization

Creativity

Analytical Thinking

Copywriting

Tools

Microsoft Office

Google Ads

Meta Advertising Platforms

Job description

A Bit About Us

Trek is an awesome place to work with amazing benefits for all employees. We build only products we love provide incredible hospitality to our customers and change the world by getting more people on bikes. When youre on our team youre taken care of encouraged to learn and grow and given lots of opportunities to do so. Give us your best and well give it right back. Sound pretty sweet Then come join us!

Job Description

In the UK we are also a Great Place to Work certified workplace and globally we were recognized in the Fortune 100 of Best Companies to Work for in 2023.

Position: Marketing Communications & Content Specialist (Poland)

Location: Milton Keynes with hybrid working opportunities

Job type: Full time Permanent (37.5 hours per week Monday - Friday)

Reporting to: UK Content & Communication Manager

About The Role

Working within the UK marketing team the Marketing & Communications and Content Specialist (Poland) is responsible for delivering global brand content and creating localised communications for the Polish market. This includes adapting translating and proofreading global and EU content while also producing original material that showcases our brands stories and products to B2B B2C and internal audiences.

The role supports the communication strategy in Poland to build awareness of the Trek Diamant and Bontrager brands grow and engage audiences and drive website traffic and revenue. It involves managing and analysing paid campaigns on Meta and Google executing email communications to retailers and consumers supporting internal marketing and creating content for social media blogs and other marketing or PR needs. Coordinating local photo and video shoots is also part of the role.

Reporting to the UK Communications Manager and working closely with the Poland PR & Media Specialist UK retail and digital teams and the EU and global marketing functions this role requires strong communication organisation and multitasking skills. The ideal candidate is creative adaptable analytical and confident managing multiple projects in a fast-paced deadline-driven environment.

Position Responsibilities

• Act as the local language specialist for all marketing activities ensuring that all content and communications are created to support global and local strategies and achieve goals & maximum engagement. Own the content calendar for Poland
• Generate original & engaging local content in-language to be used in B2B B2C & media communications and channels based on current trends marketing strategy and what target audiences are looking for
• Work closely with the PR & media specialist and UK retail marketing and digital functions to identify opportunities & concept great content that builds brand awareness & loyalty quality comms audience growth high audience engagement and drives website traffic and revenue
• Ensure brand voice content & brand standards are always met always rolling 5s
• Collaborate with communications counterparts to ensure usability & synergy between UK markets on local content communication calendars sharing best practices with EU & global
• Work with the UK Communications & Content Manager PR counterpart & EU design team to concept and plan any local asset production (photography video & graphics) coordinating the rights & contracts supplier management production and sign off these assets/content
• Create and execute B2C & B2B emails optimizing the conversion paths through A/B Testing automation segmentation personalisation measuring CTA performance and improving conversion rate consistently
• Create and publish local & global blogs
• Implement and analyse digital marketing strategies including paid search SEO and social media for Polish market
• Create and execute both EU & local B2B articles and content on to schedule
• Share content & updates across internal platforms and groups including Teams channels email & SharePoint news feeds
• Proof reading for the centrally generated content manage proofing workflow to deadlines & budgets and provide translation of local content for market
  
  

About You

• 4 years experience in marketing communications role essential. Media or retail-related experience advantageous
• Fluent Polish and English language with strong written and verbal communication skills
• Experience in delivering marketing communications using email production/distributions systems
• Highly organized excellent time management and pro-active goal accountability
• Ability to effectively communicate with a wide variety of audiences
• High level of own commercial judgement and initiative
• Analytical creative and out of the box thinking
• Proficient in Microsoft Office Google Ads and Meta advertising platforms
• Ability to build sound relationships both internally and externally with great customer service skills
• Ability to work independently with minimal supervision on projects
• Strong copywriting skills essential
• Experience in wider digital marketing and understanding of marketing data/insights advantageous
• Ability to confidently report to senior managers & stakeholders
• Good knowledge of Trek products and the cycling industry or willingness to learn
• Willingness and ability to travel as
  
  

If you dont meet all the criteria but believe you have great value to add then let us know in a cover letter why your skillset is right for the role!

Benefits Here At Trek

• 25 days annual leave plus bank holidays
• Discounted employee purchase scheme on bikes parts and accessories
• 24/7 employee assistance program
• 24/7 virtual GP services and counselling services
• Gym membership discounts and discounts on other health & wellbeing brands
• Retail discount platform on high street and online brands including Asos Argos Sainsburys M&S John Lewis Ikea Tui Easy Jet and many more
• Discounted cinema tickets
• Annual paid time off for charity work
• Death in service benefit
  
  

If you have any particular requirements in respect of the recruitment or interview process please mention this in your application and we will be happy to support you.

If you like wild growth and working with happy enthusiastic over-achievers youll enjoy your career with us!

Required Experience

Unclear Seniority

Key Skills

Internal Control,Accounting And Auditing,Accounts Handling,General Services,Elevator,Brand

Employment Type : Full-Time

Experience: years

Vacancy: 1