Marketing Communication and Media Manager

ThriveCart LLC; London; Remote; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Communication and Media Manager to lead their marketing strategies. This role involves developing comprehensive communication strategies, managing media relations, and overseeing content creation to enhance brand visibility and engagement. You will play a crucial role in shaping the company's public image and driving product adoption through innovative digital and social media campaigns. If you have a passion for storytelling and a knack for strategic thinking, this opportunity offers a chance to make a significant impact in a fast-growing company focused on excellence and continuous improvement.

Qualifications

• 8+ years of experience in marketing communications and media relations.
• Proven success in developing marketing communication strategies.

Responsibilities

• Develop and implement marketing communication strategies to enhance brand awareness.
• Build and maintain relationships with media outlets and influencers.

Skills

Marketing Communication Strategy

Digital Marketing

Social Media Strategy

Content Distribution

Data Analysis

Public Speaking

Crisis Communication

People Management

Strategic Thinking

Education

Bachelor's degree in Communications

Relevant certifications in PR or digital media

Job description

Marketing Communication and Media Manager

Join to apply for the Marketing Communication and Media Manager role at ThriveCart.

About ThriveCart:
ThriveCart is a powerful platform used by over 50,000 people worldwide to generate over $5B in sales. Included within the ThriveCart platform is a learning management system (LMS), affiliate management, cart and checkout functionality, making it a top solution for creators, coaches, consultants, and other businesses. Our business is growing, profitable, and backed by LTV SaaS Growth Funds, and we are looking to expand our footprint amongst online businesses.

Location: Remote

Job Overview:
As the Marketing Communication & Media Manager, you will be responsible for developing and executing ThriveCart's marketing communication strategy, including media relations. You will develop and execute campaigns across all channels to promote ThriveCart's brand, brand image and product adoption, positioning ThriveCart as a market leader. Reporting to the CMO, you will own the marketing and media communication strategies and the execution of it through your team.

What Your Work Will Entail:

• Marketing Communication Strategy: Develop and implement marketing communication strategy to enhance brand awareness, trust and adoption, hence contributing to the Company's overall sales and revenue objectives.
• Digital & Social Media Strategy: Set in place digital and social media initiatives (SEO, PPC, social media campaigns) to optimize ThriveCart's share of voice and brand health, thus driving engagement and adoption.
• Asset Creation: Build library of assets in line with Brand Guidelines and Company's tone of voice.
• Measurement & Analytics: Track key communication metrics, measure campaign effectiveness, and refine strategies based on data insights.
• Budget Management: Allocate annual budget effectively across channels delivering best ROI (Always On / Product plan / Seasonal campaigns).
• Brand Guidelines: Custodian of the brand guidelines and tone of voice, you will ensure that these are applied throughout the business and with external partners/media owners.
• Media Relations: Build and maintain relationships with journalists, influencers, and media outlets to secure press coverage and thought leadership opportunities.
• Content & Messaging: Oversee all public-facing messaging, including press releases, blog content, speeches, and executive communications.
• Brand Reputation Management: Monitor public sentiment, manage crisis communications, and ensure a positive brand image.
• Event & Speaking Engagements: Identify and coordinate opportunities for ThriveCart executives to speak at industry conferences and participate in media interviews.

What You Bring To This Role:

• Proven success in developing and executing marketing communication and media strategies.
• Strong understanding of the digital marketing landscape.
• Experience with social media strategy, digital marketing, and content distribution.
• Data-driven mindset with the ability to measure the impact of communication efforts.
• Strong relationships with media outlets, journalists, and industry influencers.
• Exceptional writing, storytelling, and public speaking skills.
• Crisis communication experience.
• People management skills.
• Strategic thinking skills.
• Bachelor's degree in Communications, Public Relations, Marketing, or a related field (required).
• 8+ years of experience in marketing communications and media relations, preferably in SaaS or e-commerce.
• Relevant certifications in PR, digital media, or corporate communication are a plus.

Learn More About ThriveCart:

Our Values are:
Commit to Excellence
Find a Way
Help Each Other
Keep Growing
Data First

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Software Development