Marketing & Comms Manager - Digital AgTech

Syngenta; Manchester; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in digital agriculture is seeking a Global Communication Lead for their Cropwise platform. This role involves defining a global content strategy, ensuring branding consistency, and executing marketing initiatives. The candidate will collaborate across teams to enhance market impact and leverage digital solutions effectively.

Qualifications

• Minimum 5 years of experience in key Marketing domains.
• Experience in digital agricultural solutions is crucial.
• Strong capabilities in planning and executing communications projects.

Responsibilities

• Define and execute a global content strategy for Cropwise.
• Collaborate with external teams to enable digital ag-related stories.
• Update and maintain the Cropwise library of assets and best practices.

Skills

Digital marketing

Customer journeys

Communications

Project management

Copywriting

Tools

Social media tools

Job description

Job Description

This role leads global communication, digital marketing, and branding strategies for Syngenta's Cropwise platform to establish it as the premier digital agriculture solution in key markets. The position focuses on customer-centric positioning and value proposition to maximize market impact and adoption of Cropwise's innovative solutions.

Responsibilities

• Define and execute a global content strategy for Cropwise to ensure awareness, consistent positioning, and branding consistency
• Work together with the External Comms and Social Media global teams in Syngenta to enable digital ag-related stories in the relevant communications channels
• Gatekeeper of the global branding guidelines for digital agriculture solutions, providing support to the marketing teams in the countries to ensure consistency without business blockage
• Develop digital marketing best practices based on lighthouse initiatives to unlock the potential of online lead generation/acquisition of digital agriculture solution
• Collaborate with the local digital leads in the BUs to define and create customer-based success stories based on our main communication and positioning priorities
• Update and maintain the Cropwise library of assets, best practices, and marketing use cases to optimize resources of the local marketing teams and enable their marketing plans around Cropwise
• Create and execute the internal communication strategy for digital ag, focusing on increasing awareness of the impact of digital agriculture to Syngenta’s core business
  
  

Qualifications

• Minimum of 5 years of experience with the key Marketing domains
• Experience in digital ag. solutions adoption is crucial
• Understanding of the agriculture business from a commercial/ go-to-market perspective
• Robust knowledge of digital marketing, social media tools, and customer journeys
• Strong capabilities in planning and executing end-to-end communications projects
• Previous experience in the tech market
• Experience in managing global projects
• Excellent writing and communication skills as well as strong copywriting skills in English