Marketing Co-ordinator/Analyst

Citation Ltd; Wilmslow; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

Join a forward-thinking company as a Social Media Analyst, where your creativity and analytical skills will shape the online presence of a leading provider of Health and Safety services. In this dynamic role, you'll manage social media accounts, collaborate with talented marketing professionals, and drive engagement through innovative strategies. Enjoy a supportive culture that values your contributions and offers exceptional perks like extra holiday for birthdays and post-wedding bliss. If you're passionate about making a difference in the B2B space, this is the perfect opportunity for you!

Benefits

25 Days of Holiday + Bank Holidays

Birthday Day Off

Post-Wedding Extra Holiday

Family Support Vouchers

Healthcare Cash Plan

Pawternity Leave

Community Days for Volunteering

Qualifications

• Passion for social media as a B2B channel and strong analytical skills.
• Excellent organizational skills to manage multiple brands and accounts.

Responsibilities

• Manage and report on social media accounts and campaigns.
• Collaborate with marketing teams to create effective social strategies.
• Monitor competitor activities to identify trends and opportunities.

Skills

Social Media Management

Analytical Skills

Creative Problem Solving

B2B Marketing

Community Engagement

Education

Bachelor's Degree in Marketing or related field

Tools

Hubspot

Social Media Platforms

Job description

Location: Hybrid – 2 days in our Wilmslow Office

Citation is one of the UK’s leading providers of Health and Safety, HR, Employment Law, and ISO services to businesses. We pride ourselves on being leaders in our industry, constantly empowering our team, and fostering a culture of support and innovation. We love what we do, and we’re on a mission to grow and that’s where you come in. Not bragging but…we’ve also just been named one of the Sunday Times Best companies to work for. Again.

We have been proudly delivering valuable HR and Health and Safety services to SMEs across the UK for over 20 years. Passionate about service, we’re on a mission to revolutionise our colleagues’ and clients’ experience by employing brilliant people who are experts at what they do and smile whilst they are doing it.

As a Social Media Analyst, you’ll play a vital role in shaping our online presence and engaging our target audience. We’re B2B, but we’re not boring – we want to stand out and capture the attention of busy small business owners across the UK.

Your responsibilities will include managing and reporting on our social media accounts; planning, briefing, scheduling and analysing monthly social campaigns across multiple brands; community management, and bringing fresh ideas, an analytical mind, and a test-and-learn approach to our social media accounts to drive brand awareness, engagement and leads.

You’ll work alongside key stakeholders across our Marketing team, working most closely with our Content Marketing and Design teams, and reporting into our Group Content & Social Lead.

The role:

• Handle day-to-day management of our key social media platforms
• Plan and schedule posts for all accounts efficiently using Hubspot
• Collaborate with Content Marketers, Designers, Marketing Leads, Digital Acquisition Executives and external agencies to create high-performing social strategies for both organic and paid social
• Report on social performance across our Group platforms on a monthly and quarterly basis, sharing insights and ideas on how we can improve the impact of campaigns with all stakeholders
• Bring innovative ideas and creative concepts to our marketing plans, continuously reviewing and optimising social campaigns
• Provide insights based on competitor tracking to help us stay at the forefront of industry trends – actively monitor competitor social media activities to identify opportunities and best practices.
• Champion our tone of voice and engage with our online community to build meaningful connections and interactions that show us as professionals with personality.
• Stay on top of algorithm changes and what’s working across various platforms to steer social strategy

About you:

• A passion for social as a B2B channel and analytics/reporting
• Strong understanding of both organic and paid social
• Excellent understanding of social media platforms and scheduling tools
• Excellent organisational skills to manage multiple brands and accounts
• B2B experience desired but not essential
• Creative problem solver with a growth mindset
• Enthusiasm to learn and adapt in a fast-paced environment

Here’s a taste of the perks we roll out for our extraordinary team members:

• 25 Days of Holiday + Bank: We’re talking sun-soaked beaches, snow-capped mountains, or simply your favourite cosy spot at home. Take your well-deserved break with 25 days of holiday, plus those cherished bank holidays.
• Birthday Bliss: Your birthday isn’t just another day on the calendar; it’s YOUR day! Enjoy it in style with a day off, because at Citation, we believe in celebrating YOU.
• Post-Wedding Bliss: Newlyweds, we’ve got something special for you too! Extra weeks of holiday to bask in the glow of post-wedding happiness.
• Growing Families: We’re all about supporting our Citation family, and that includes expectant parents. Vouchers and special perks await to celebrate the newest addition to your family.
• Healthcare cash plan: Your well-being is our priority. That’s why we offer private healthcare to ensure your peace of mind and keep you feeling your best.
• Pawternity Leave: Welcoming a new furry friend? Enjoy a day off on us to give your new cat or dog the ultimate welcome home experience!
• Community Days: Looking to give back? Take a day off to volunteer and make a positive impact in your community or support your favourite charities.

Join us at Citation, where success comes with unbeatable perks and a culture that truly celebrates your achievements!