Marketing Co-Ordinator

Hickory's Smokehouse; Chester; On-site; GBP 25,000 - 35,000; Full time

Job summary

Hickory's Smokehouse is seeking a passionate and organized Marketing Coordinator to join their expanding brand. The role involves developing local marketing plans, managing website content, and collaborating with restaurant teams to enhance guest experiences. Successful candidates will have a marketing qualification and a strong understanding of the hospitality industry, along with the ability to deliver creative ideas and effective marketing strategies.

Benefits

25% discount for you and 5 friends at restaurants

Birthday meal reward

Superb training & progression opportunities

FREE BBQ / Team food whilst on shift

Paid occasion days off

Wellness programme access

Qualifications

• At least 18 months working experience in a marketing role.
• Experience with the whole marketing mix in hospitality.
• Understanding & experience of CRM systems & segmentation.

Responsibilities

• Develop & manage local marketing plans and actions.
• Identify new opportunities through business networking.
• Manage website content and monthly marketing reviews.

Skills

Creativity

Time management

Coordination skills

Communication

Education

Marketing qualification

Tools

WordPress

CRM systems

PPC (AdWords & Pmax)

Job description

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Do you have creative & entrepreneurial flair, a passion for guest experience alongside being incredibly organised & efficient? You must have experience of the whole marketing mix, love hospitality & working with others.

If you are passionate, hardworking, organised and ready for your next professional challenge in the growth plans of an exciting & expanding restaurant brand, this role could be for you.

This is a full-time role based in our new HQ in Aldford on the outskirts of Chester, with a requirement to travel to restaurants at times.

The Role:

1. Reporting into the Marketing Manager, you will develop & manage local marketing plans – from planning & delivery to post activity review, working closely with Area Managers & General Managers.
2. Responsible for managing monthly reviews of marketing plans – understanding what is working & creating action plans.
3. Identifying new opportunities through business networking, knowledge of the local areas, and working closely with the restaurant teams.
4. Work with the wider marketing team to develop & deliver an annual marketing calendar with planned creative content, promotions, and news across all platforms.
5. Support the Social Media Manager with ideas to optimise social presence & creating local content with restaurant teams.
6. Blog & local event blog creation including copywriting & build using Wordpress.
7. Day-to-day management of the website (Wordpress), ensuring the site is regularly updated with local activity.
8. Act as a brand ambassador, ensuring consistency across all marketing communications.
9. Strong time management and coordination skills.
10. Monthly reporting of all activity.
11. Hard working with an ability to multi-task.
12. Driving license & own car.

Beneficial Requirements:

1. Understanding & experience of CRM systems & segmentation.
2. Website management (WordPress or equivalent CMS sites), PPC (AdWords & Pmax).
3. Social Media – organic, paid & community management (Facebook, Twitter, Instagram, LinkedIn, etc.).
4. SEO – organic & paid.

Desired Attributes:

• You will be full of personality, spark, and charm.
• Can think creatively and voice your ideas.
• Have a valid marketing qualification & at least 18 months working experience in a marketing role.
• Ideally have knowledge of marketing in restaurant and hospitality.
• Be able to respond well to pressure.
• Be proactive with the ability to use your initiative.
• Confident, organised & methodical.
• You will be an excellent team player, able to communicate at all levels, and committed to sharing your knowledge & skills across teams.
• Be focused on delivering an outstanding guest experience through great local marketing.
• Be flexible to work at weekends & evenings if needed – this isn’t a Mon-Fri 9am-5pm role.
• You are able to commit to travelling to restaurants & hold a full UK driving licence.

How we will thank you for being a Hickory’s Marketing Coordinator:

• 25% discount for you and 5 friends at all of our restaurants (including Barlounge & Upstairs at the Grill in Chester). This will increase to 50% discount for loyal service.
• Be part of the No.1 business in the "Top 100 Best Companies to work for in the UK 2022".
• Birthday reward - A meal on us for you and your friends every year.
• Superb training & progression opportunities with The Hickory’s Academy.
• Qualification opportunities whilst working (Up to A Level and Degree level equivalent).
• FREE BBQ / Team food and authentic sodas while on shift.
• Christmas Day off work every year.
• Paid occasion days off (Wedding Day, Kid’s first day at school, Moving into your first house, and more!).
• The Red Zone – Our pledge to work-life balance.
• Up to £500 refer a friend scheme.
• Chance to ‘give a bit back’ by joining our fundraising activities for Cash for Kids.
• Wellbeing Champions in each of our restaurants to support you.
• 24-hour access to our wellness programme.
• Stacks of enrichment opportunities including the possibility of once-in-a-lifetime trips to the Deep South!