Marketing Change Lead

Royal London Group; City of Edinburgh; Hybrid; GBP 150,000 - 200,000; Full time

Job summary

A major financial services firm in Edinburgh is seeking an experienced Marketing Change Lead to drive new marketing strategies. This hybrid role involves leading change initiatives and collaborating with teams to ensure successful implementation. The ideal candidate will have strong project management and communication skills, with a focus on market analysis and continuous improvement. Benefits include 28 days leave and a generous pension scheme.

Benefits

28 days annual leave

Up to 14% employer matching pension scheme

Private medical insurance

Qualifications

• Proven experience in leading marketing change initiatives.
• Strong project management skills with the ability to manage multiple projects.
• Excellent communication and interpersonal skills.

Responsibilities

• Lead and manage marketing change initiatives for successful implementation.
• Collaborate with teams to develop change management plans.
• Analyse market trends and customer insights.

Skills

Leading marketing change initiatives

Project management

Communication

Data analysis

Problem-solving

Collaboration

Job description

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Working style: Hybrid 50% home/office based

Closing date: 19th August 2025

We are looking for an experienced Marketing Change Lead to help drive new marketing strategies and business growth. Join our collaborative, creative team and work on innovative projects. This is a specialist role leading the next phase of marketing change and modernisation in the Workplace Futures programme at Royal London. The role will play a pivotal part in the successful delivery of the programme, supported by change specialists (PM, PMO, Business architects) and proposition experts. It will interface with the Brand & Marketing Leadership Team to ensure business requirements are clear and benefits are achieved.

About the Role

• Lead and manage marketing change initiatives to ensure successful implementation and adoption.
• Collaborate with cross-functional teams to develop and execute change management plans.
• Analyse market trends and customer insights to inform marketing strategies.
• Develop and deliver training programs to support change initiatives.
• Monitor and report on the progress of change initiatives, identifying and addressing any issues.
• Foster a culture of continuous improvement and innovation within the marketing team.

About You

• Proven experience in leading marketing change initiatives.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills.
• Ability to analyse data and market trends to inform decision-making.
• Strong problem-solving skills and the ability to think strategically.
• A collaborative and innovative mindset.
• As part of our ongoing commitment to inclusive hiring, we’re keen to attract a broader and more diverse range of applicants for our roles.

About Royal London

We’re the UK’s largest mutual life, pensions and investment company, offering protection, long-term savings and asset management products and services.

Our People Promise to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling. This is underpinned by our Spirit of Royal London values: Empowered, Trustworthy, Collaborate, Achieve.

We've always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to bank holidays, an up to 14% employer matching pension scheme, and private medical insurance. You can see all our benefits here - Our Benefits.

Inclusion, diversity and belonging

We’re an inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected—whatever their background.