Marketing Campaigns Project Manager

Martin Veasey Talent Solutions; England; On-site; GBP 50,000 - 55,000; Full time

Job summary

A leading marketing solutions firm seeks an experienced Marketing Campaigns Project Manager to drive B2B lead generation through multi-channel campaigns. This office-based role in Northampton offers a salary of £50k-£55k, with flexibility up to £60k for exceptional candidates. The ideal candidate will possess outstanding copywriting skills and 7-10 years of experience in B2B marketing, managing impactful campaigns to boost business success.

Benefits

Bonus opportunities

Hands-on role in a high-growth organization

Qualifications

• 7-10+ years in B2B marketing, ideally in lead generation-heavy industries.
• Proven ability to plan and deliver full 360 campaigns.
• Strong analytical skills to monitor performance and report on ROI.

Responsibilities

• Manage end-to-end campaign ownership from brief to execution.
• Produce compelling copy for web, email, and social media.
• Monitor campaign performance using analytics tools.

Skills

Outstanding copywriting skills

Digital marketing knowledge

SEO knowledge

Project management

Education

Minimum 2:1 degree in Marketing, English, Creative Writing, or Business

Tools

Adobe Creative Suite

Job description

Overview

Marketing Campaigns Project Manager

Northampton - Office-based, Full-time, Permanent

Do you thrive on taking ownership of marketing projects and delivering measurable results? We are seeking a hands-on, commercially driven Marketing Campaigns Project Manager to design, implement, and optimise multi-channel campaigns that directly drive B2B lead generation.

This is a unique opportunity to join a high-growth organisation where marketing is at the core of business success. You will work across diverse SME sectors, manage targeted campaigns from brief to execution, and play a pivotal role in both established and emerging initiatives, including the launch of a brand-new comparison website.

What you'll do

• End-to-End Campaign Ownership
  • Take briefs from the Head of Marketing and convert them into actionable campaigns.
  • Plan, design, deliver, and measure activity across multiple SME verticals (e.g., scaffolding, gaming, glamping, climbing).
  • Ensure campaigns are multi-channel, integrated, and commercially impactful.
• Content & Copywriting
  • Produce compelling copy for web, email, social, PR, direct mail, and introducer/partner materials.
  • Write persuasive, audience-focused messaging that converts interest into qualified leads.
• Introducer & Partner Marketing
  • Create tailored materials for introducers such as vendors, solicitors, and accountants.
  • Build campaigns to strengthen and grow these partnerships.
• Sector-Specific & Sub-Brand Projects
  • Take ownership of sector marketing projects (e.g., scaffolding finance campaigns).
  • Lead promotion of a new comparison website brand, driving awareness and user acquisition.
• Events & Exhibitions
  • Plan and support exhibitions across target industries.
  • Produce creative collateral and ensure the brand is represented with impact.
• Digital & SEO
  • Support link building and digital PR initiatives.
  • Ensure campaign landing pages and content are SEO optimised to drive visibility.
• Analytics & ROI
  • Monitor campaign performance using analytics tools.
  • Report on ROI, lead generation, and conversion effectiveness, making recommendations for improvement.

What you'll bring

• Education: Minimum 2:1 degree in Marketing, English, Creative Writing, Business, or related.
• Experience: 7-10+ years in B2B marketing, ideally in lead generation-heavy industries such as professional services, fintech, SaaS, recruitment, asset finance, or other SME-targeted businesses.

• Core Skills:

o Outstanding copywriting skills (essential).

o Proven ability to plan and deliver full 360 campaigns.

o Working knowledge of SEO (on-page optimisation, content schema).

o Familiarity with Adobe Creative Suite to create/edit marketing assets.

o Strong digital marketing knowledge (email, social, Google Ads, PR).

• Commerciality: Data-aware, ROI-driven, confident with numbers, and able to make evidence-based decisions.
• Personality:

o Proactive, resilient, and thrives under pressure.
o Comfortable juggling multiple projects and adapting to changing priorities.
o Confident, outspoken, and commercially minded.
o Brings fresh ideas and perspectives from outside finance while being committed to delivery.

The Offer

• Salary: 50-55k (flexible up to 60k for exceptional candidates) + bonus.
• Location: Northampton - office-based, 5 days per week.
• A hands-on role with real responsibility, working directly with the Head of Marketing and senior leadership on visible, business-critical campaigns.

Apply in confidence quoting reference LX (phone number removed)