Marketing & Campaigns Manager

Fletchers Solicitors; Reading; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A progressive law firm is seeking a Marketing & Campaigns Manager with a focus on multi-channel campaigns and brand activation. This role offers flexible hybrid working and is integral to driving engagement and growth. Candidates should have proven marketing experience, strong communication skills, and the ability to manage multiple projects efficiently.

Benefits

35 days holiday including bank holidays

Bonus scheme

Pension scheme

Life Assurance Policy

Medicash policy

Flexible working environment

Qualifications

• Proven experience in a marketing role, ideally in professional services.
• Demonstrable success in planning and delivering marketing campaigns.
• Experience using digital tools and platforms.

Responsibilities

• Plan, deliver, and evaluate integrated marketing campaigns.
• Work closely with internal teams to support campaign delivery.
• Manage budget tracking and ROI analysis for campaigns.

Skills

Strategic thinking

Campaign management

Strong communication skills

Project management

Commercial mindset

Education

CIM qualification or similar

Tools

CRM systems

Email marketing platforms

Digital analytics tools

Job description

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Marketing & Campaigns Manager

Location: Manchester, Liverpool, Leeds, Bolton, Southport, Newcastle, Reading, Birmingham, Northampton, and Cambridge

Hybrid working available - with the flexibility to work from home and collaborate in-office when needed. We believe we offer our colleagues the best hybrid and flexible working practices, balancing working from home with time collaborating and socialising with colleagues in our modern offices.

Join Fletchers Solicitors as our next Marketing & Campaigns Manager

Are you a strategic thinker with a passion for impactful marketing? At Fletchers Solicitors, we're proud of our supportive culture, industry-leading benefits, and flexible hybrid working model that empowers our people to thrive.

We're on the lookout for a dynamic and results-driven Marketing & Campaigns Manager to join our Marketing, Business Development & Communications team. In this pivotal role, you'll lead the charge on multi-channel campaigns, brand activation, and market engagement strategies that fuel growth across our core legal services and client audiences.

You'll collaborate closely with colleagues across marketing, communications, business development, and legal teams to elevate brand visibility, drive lead generation, and deepen audience engagement. If you're ready to make a real impact in a fast-paced, purpose-driven environment-this is your moment.

Why join us?

• A collaborative, high-performing team environment
• Opportunities for growth and development
• Hybrid working and flexible arrangements
• A chance to shape and deliver meaningful marketing that supports life-changing work.
• A culture of collaboration, shared ambition and integrated working across marketing, business development and communications.

In return Fletchers offers:

• 35 hours working week
• Bonus scheme (subject to targets being met)
• 35 days holiday a year including bank holidays and Christmas Closure, you also have an option to purchase up to 3 extra days' holiday per year, until you long service award the 3 days after your 5th, 7th, and 9th full year of employment
• Pension scheme with tax-efficient salary sacrifice option
• Life Assurance Policy
• Medicash policy to cover some dental, optical and other medical expenses
• Company sick pay
• Enhanced Maternity, Paternity and IVF schemes
• Flexible, agile working environment with a positive work-life balance
• Varied calendar of funded company social events (check out Fletchers Group on LinkedIn)
• Monthly voucher awardsfor winning nominees

• A genuinely supportive and friendly culture
• Ongoing training and professional development opportunities

Main Responsibilities:

Campaign Management

• Plan, deliver and evaluate fully integrated marketing campaigns across digital, social, email, print, and events.
• Translate strategic objectives into targeted marketing activity with measurable outcomes.
• Support practice and service areas in raising profile and generating demand through marketing.
• Coordinate and support the creation of in-market content and experiences - such as webinars, videos, podcasts, and events - to grow brand reputation and audience engagement.

Brand & Content

• Ensure consistent application of brand guidelines across all campaigns and collateral.
• Work with internal and external partners to develop compelling content tailored to audience needs.

Digital & Analytics

• Work with digital and data colleagues to drive performance.
• Monitor campaign performance and adjust strategies based on data and insights.

Internal Collaboration

• Act as a marketing business partner for a portfolio of legal services or audience groups.
• Build strong relationships with internal stakeholders to align marketing activity with business goals.
• Champion a joined-up team approach to campaign delivery and market engagement, ensuring marketing activity is aligned across brand, digital, BD, PR, and content.
• Collaborate with Business Development, PR, Digital, and Events teams for cross-functional delivery.

Budget & Agency Management

• Support budget tracking and ROI analysis across assigned campaigns.
• Manage external agencies and suppliers where required to support campaign delivery

Essential Skills and Experience:

Essential

• Proven experience in a marketing role, ideally in professional services or a regulated industry.
• Demonstrable success in planning and delivering integrated marketing campaigns.
• Strong written and verbal communication skills.
• Ability to manage multiple projects and meet tight deadlines.
• Commercial mindset and an ability to link marketing activity to business impact.

Desirable

• Experience using CRM, email marketing platforms, and digital analytics tools.
• Knowledge of legal services or another B2C/B2B regulated market.
• CIM qualification or similar is an advantage.

We reserve the right to close this role before the date specified depending on the calibre and volume of candidates.

About Fletchers Group

Fletchers is a fast-growing, dynamic law firm specialising in personal injury and clinical negligence law, with outstanding rankings in both The Legal 500 and Chambers & Partners. Following several strategic acquisitions, we've evolved into the Fletchers Group, with ambitious plans for continued growth and innovation.

We aspire to be the best place to work in the legal sector.

Our workplace culture is inclusive, informal, and supportive, with a strong focus on colleague wellbeing and happiness. We are proud to offer some of the best hybrid and flexible working arrangements in the industry - because we understand that balance drives performance.

At Fletchers, we also value connection and collaboration. We create exciting opportunities for teams to come together and thrive. Whether you're starting your career or aiming for leadership, you'll find a clear path to progress and development here - from apprenticeships and professional qualifications to senior roles and Partnership.

We seek out a broad range of challenging, high-quality legal work, enabling our people to build meaningful and progressive careers. And we don't just talk about development - we invest in it, with a significant proportion of our colleagues working towards relevant qualifications at any given time.

We reward those who help build our success and live our values. Our benefits package is designed to grow with you, offering real opportunities to share in our long-term strength. Our base pay and bonus structure is built to recognise and reward high performance.

Join us and be part of a law firm that's not only growing but redefining what it means to work in legal services.

Fletchers Group is an inclusive employer with a diverse workforce: we welcome applications from any and all backgrounds. We're committed to providing a culture and environment where everyone can thrive, understanding and celebrating that no colleague is the same. We're proud of our work on the Disability Confident scheme, and we are signing up to other diversity standards to reflect our ethos.