Marketing Campaigns Consultant

Nationwide; Swindon; On-site; GBP 30,000 - 42,000; Full time

Benefits offered by this job

Private medical insurance

Competitive pension

Annual bonus

Training & development

Wellbeing benefits

Volunteering days

Job summary

Nationwide in Swindon and London is seeking a Marketing Campaigns Consultant to own end-to-end direct response campaigns across channels, ensuring high-quality customer communications and strong brand outcomes.

You’ll collaborate with the squad to design customer journeys, write briefs, manage approvals, and use insights to drive engagement and commercial impact.

Qualifications

• Experience delivering direct marketing campaigns across channels (DM, email, digital).
• Ability to design engaging, customer-focused communications.
• Excellent written and verbal communication with strong copywriting.
• Strong planning, organisation and ability to manage multiple priorities.
• Experience working in a governed environment and with agencies.

Responsibilities

• Own end-to-end delivery of campaigns across direct mail, email and digital prompts.
• Write creative briefs and work with writers or CRM agency to bring communications to life.
• Manage approvals through internal review processes ensuring brand and regulatory standards.
• Use customer insights and performance data to optimise future communications.
• Collaborate with stakeholders to align goals and deliver value for members.

Skills

Direct marketing campaigns

Copy & creative development

Communication & influencing

Planning & organisation

Stakeholder management

Job description

We have an opportunity within our Customer Marketing team, working in a Performance Marketing Squad. You’ll find yourself part of a cross functional team, consisting of all the essential skills and resources required to develop and deliver clear and engaging Performance Marketing communications, with the member at the heart of everything you do.

As a Marketing Campaigns Consultant, you’ll play a key role in shaping how we connect with customers, supporting the design of journeys that drive meaningful engagement and deliver strong commercial and brand outcomes. You’ll work closely with your manager and wider squad to ensure our communications feel consistent, relevant and reflective of our difference.

We’re looking for someone who brings experience in marketing delivery, alongside a proactive mindset and a passion for creating high quality customer communications.

We are happy to consider flexible working approaches to help you perform at your best.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our Swindon or London office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

Uncompromisingly Customer, whatever our role

The extras you’ll get

There are all sorts of employee benefits available at Nationwide, including:

• Private medical insurance
• A highly competitive pension to help you build a strong foundation for retirement
• Access to an annual performance-related bonus
• Training and development to help you progress your career
• A great selection of additional benefits through our salary sacrifice scheme
• Life assurance to provide peace of mind for you and your loved ones in the event of your death
• Wellhub – access to a range of free and paid options for health and wellness
• Up to 2 days of paid volunteering a year

Banking – but fairer, more rewarding, and for the good of society

We forge our own path at Nationwide.

As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.

If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.

At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community, we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.

We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.

Disability Confident

We’renot just guided bydata,we’redriven by the real experiences of our people.We’rea Disability Confident Level 3 Leader, the highest level.

That’swhywe’reconstantly evolving our policies and practices to make sure everyone feels genuinely supported, valued, and empowered to champion inclusion. Whatever your needs,we’rehere to support you. If you need anyadditionalsupport throughout your application journey, email our team at Recruitment Support .

Please note that should you be successful in securing this role, the job title on our internal systems will be Marketing and Corporate Affairs Consultant.

What you’ll be doing

As a Marketing Campaigns Consultant, you’ll take ownership of delivering clear and engaging direct response communications that showcase our point of difference and support both short term activation and longer term customer engagement.

Working with your manager and squad, you’ll write creative briefs and work with copywriters or our CRM agency to bring communications to life. You’ll manage the end to end delivery of campaigns across channels such as direct mail, email and digital prompts, ensuring everything is delivered on time, within budget and to a high standard.

You’ll work closely with your squad Content Editor to ensure communications are built, tested and delivered effectively. Alongside this, you’ll build strong relationships with our mail house and third party suppliers, ensuring requirements are clear and outputs are thoroughly reviewed and delivered successfully.

You’ll be responsible for managing approvals through internal review processes, ensuring all communications meet brand and regulatory standards. Using customer insight and performance data, you’ll assess how communications are landing and use this to inform future optimisation, improving both engagement and the overall customer experience.

Collaboration will be central to your success, working closely with your squad, stakeholders and partners to stay aligned on goals and deliver the best outcomes for our members.

About you

As a minimum you’ll have:

Experience of direct marketing campaign management/delivery and channels, such as direct mail, email and digital prompts (in internet bank and mobile app)

Copy and creative development expertise – experience in developing high quality customer focussed communications

Good communication and influencing skills and be confident at both writing and presenting

Excellent planning and organisational skills and ability to manage and own multiple competing priorities and deliverables

Experience of working within a well governed environment and can optimise processes

Excellent attention to detail and proof-reading skills

Experience of managing and influencing internal stakeholders and experience of working with agencies

The ability to understand, analyse and interpret insight and data to make informed recommendations

The ability to work autonomously as well as part of a team and be a highly motivated self-starter

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind

Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand

Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development

Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.

Job Info

• Job Identification 3118
• Apply Before 09/22/2026, 10:55 PM
• Locations Nationwide House, Swindon, Wiltshire, SN38 1NW, GB 1 Threadneedle Street, London, Greater London, EC2R 8AY, GB