Marketing Campaign Manager - Paid Social Lead Gen

JR United Kingdom; London; Remote; GBP 40,000 - 80,000; Full time

Job summary

An innovative lead generation company is seeking a dynamic Marketing Campaign Manager to drive performance marketing campaigns across various platforms. This role offers the chance to collaborate closely with the Chief Marketing & Technology Officer and a high-performance team, focusing on paid social and lead generation. You'll have the opportunity to test new ideas and take ownership of impactful campaigns, all while enjoying a supportive culture that values rapid progression and creativity. If you're ready to make a significant impact in a fast-paced environment, this is the perfect opportunity for you.

Benefits

Pension

Life Cover

Above-Average Leave

Performance Bonuses

Qualifications

• 2-4 years experience in digital or performance marketing.
• Hands-on experience with Meta, TikTok, and native platforms.

Responsibilities

• Plan and manage paid media campaigns across multiple platforms.
• Run A/B tests and optimize landing pages for better conversion rates.

Skills

Digital Marketing

Paid Social

Lead Generation

A/B Testing

Conversion Rate Optimization

Tools

Meta Ads Manager

TikTok Ads

Creative.ai

AdsManage.ai

GA4

Hotjar

GTM

Zapier

Job description

Job Description:

Marketing Campaign Manager (Performance & Growth Marketing) with a focus on Paid Social and Lead Generation.

Location: Remote, with availability for anchor days in London. Candidates based in England or Wales preferred.

Salary: Highly competitive + performance bonus.

Start Date: ASAP

About the Role:

Applause IT is working with a rapidly growing Lead Generation company seeking a hands-on, growth-focused, results-driven Marketing Campaign Manager. You will work closely with the Chief Marketing & Technology Officer to manage and scale performance marketing campaigns across platforms such as TikTok, Meta (Facebook/Instagram), Reddit, and native ad platforms like Taboola, Outbrain, and MediaGo.

If you thrive in fast-paced environments, enjoy testing new ideas, and want ownership of high-performing digital campaigns, we want to hear from you!

Key Responsibilities:

1. Plan, launch, and manage paid media campaigns across multiple platforms (Meta, TikTok, Reddit, Native).
2. Build and deploy creatives using tools like Creative.ai and AdsManage.ai.
3. Coordinate with designers and content creators to review and manage creative output weekly.
4. Run A/B tests and optimise landing pages for better conversion rates.
5. Monitor performance metrics daily and adjust campaigns accordingly.
6. Scale successful campaigns quickly and pause underperformers.

Qualifications:

• Approximately 2–4 years of experience in digital or performance marketing (agency or in-house).
• Hands-on experience managing campaigns on Meta, TikTok, and native platforms.
• Strong creative instincts for high-converting ads.
• Familiarity with Meta Ads Manager, TikTok Ads, Taboola, Outbrain, comfortable with budgets over 150K/month.
• Experience with A/B testing, CRO, or landing page optimisation is desirable.
• Self-starter with a startup mindset, adaptable to wearing multiple hats.

Bonus Skills:

• Experience in lead generation, finance, or claims sectors.
• Knowledge of advertorial funnels or regulated advertising environments.
• Proficiency with GA4, Hotjar, GTM, Zapier, or similar tools.
• Confidence in speaking to camera and creating content, especially for TikTok and Meta (not essential).
• Ability to pass DBS and finance checks, as the role involves handling sensitive financial data.

Team & Culture:

You will work directly with the CMTO and collaborate with a high-performance team including designers, UGC creators, and compliance experts. This role offers significant ownership, rapid progression, and the opportunity to grow alongside industry experts.

Benefits include pension, life cover, above-average leave, and bonuses. Top performers will have access to highly competitive compensation.

If you're ready to launch your next big campaign, apply now to learn more!