Marketing Campaign Manager - 6-months fixed term

Tipton & Coseley Building Society; Tipton; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading building society seeks a Marketing Campaign Manager with financial services experience for a 6-month FTC. This role involves crafting multi-channel campaigns to enhance lead generation and customer engagement, alongside maintaining brand consistency and regulatory compliance. Ideal candidates should possess at least three years of proven success in marketing, strong digital expertise, and a strategic mindset.

Qualifications

• 3 years experience in marketing campaigns within financial services.
• Strong digital marketing expertise and analytical skills required.
• Degree in a relevant subject area like Marketing or Communications.

Responsibilities

• Develop and execute multi-channel marketing campaigns.
• Monitor campaign metrics and provide actionable insights.
• Manage campaign budgets and ensure alignment with business objectives.

Skills

Digital marketing

Analytical skills

Communication

Collaboration

Copywriting

Customer service

Education

Degree in Marketing or Communications

Tools

Marketing automation tools

Digital marketing tools

SEO and SEM practices

Microsoft Office suite

Job description

We’re looking for an outstanding Marketing Campaign Manager with financial services experience (preferably banking/building society) to join our team on a 6 month FTC to develop and execute multi-channel campaigns that will drive lead generation and customer engagement ensuring compelling content is created for promotional material.

We're looking for someone who will:

• Develop, build and implement a campaign framework that supports the delivery of our corporate objectives.
• Develop and execute multi-channel marketing campaigns to promote the Society’s brand, products and services, driving lead generation and customer engagement whilst ensuring adherence to regulatory requirements, and meeting internal governance requirements.
• Develop, refine, and adapt the Society’s brand guidelines, and ensure brand consistency across all channels.
• Collaborate with internal content creators to produce compelling content for promotional material, including email and social media campaigns.
• Understand and keep up to date with the needs of the Society, B2C, and B2B.
• Share subject matter expertise, to further the development and education of the Marketing team in campaign management.
• Develop the use marketing automation tools to streamline and enhance campaign performance.
• Manage workflow and resources effectively to deliver campaigns on time and within budget.
• Monitor and analyse campaign metrics, providing actionable insights and recommendations.
• Evaluate the effectiveness of campaigns and brand strategies.
• Work closely with sales and product teams to align marketing campaign strategies with business objectives.
• Manage campaign budgets, ensuring efficient allocation to maximise ROI.
• Conduct market research to identify trends, opportunities and competitor activity.
• Assist with marketing projects.
• Consistently demonstrate Society values and expected behaviours, setting a good example to colleagues, working collaboratively with colleagues across the business, and challenging inappropriate behaviour.
• Keep up to date with the regulatory requirements relating to marketing financial services products.

To be considered you will need to demonstrate:

• At least 3 years’ experience of successfully designing and delivering marketing campaigns to drive demand, gained within a financial or regulated professional services environment.
• Strong understanding of digital marketing tools, channels, and automation platforms.
• Excellent communication, collaboration and copywriting skills.
• Strong analytical skills, with experience of using relevant tools and dashboards for campaign evaluation.
• Proven success in developing and executing impactful marketing initiatives.
• Ability to communicate at all levels with confidence.
• Strategic mindset combined with hands on execution and project management skills.
• Ability to monitor and analyse performance and data effectively.
• Experience of generating B2B and B2C campaigns.
• Knowledge of SEO and SEM best practices.
• The ability to provide excellent customer service and to embrace the principles of Treating Customers Fairly, Consumer Outcomes and the Society’s values.
• Excellent administrative and PC skills covering Microsoft Office suite of products.
• Experience of working in a highly regulated industry.
• Degree, or equivalent, in a relevant subject area, such as Marketing or Communications.