We’re looking for an outstanding Marketing Campaign Manager with financial services experience (preferably banking/building society) to join our team on a 6 month FTC to develop and execute multi-channel campaigns that will drive lead generation and customer engagement ensuring compelling content is created for promotional material.
We're looking for someone who will:
- Develop, build and implement a campaign framework that supports the delivery of our corporate objectives.
- Develop and execute multi-channel marketing campaigns to promote the Society’s brand, products and services, driving lead generation and customer engagement whilst ensuring adherence to regulatory requirements, and meeting internal governance requirements.
- Develop, refine, and adapt the Society’s brand guidelines, and ensure brand consistency across all channels.
- Collaborate with internal content creators to produce compelling content for promotional material, including email and social media campaigns.
- Understand and keep up to date with the needs of the Society, B2C, and B2B.
- Share subject matter expertise, to further the development and education of the Marketing team in campaign management.
- Develop the use marketing automation tools to streamline and enhance campaign performance.
- Manage workflow and resources effectively to deliver campaigns on time and within budget.
- Monitor and analyse campaign metrics, providing actionable insights and recommendations.
- Evaluate the effectiveness of campaigns and brand strategies.
- Work closely with sales and product teams to align marketing campaign strategies with business objectives.
- Manage campaign budgets, ensuring efficient allocation to maximise ROI.
- Conduct market research to identify trends, opportunities and competitor activity.
- Assist with marketing projects.
- Consistently demonstrate Society values and expected behaviours, setting a good example to colleagues, working collaboratively with colleagues across the business, and challenging inappropriate behaviour.
- Keep up to date with the regulatory requirements relating to marketing financial services products.
To be considered you will need to demonstrate:
- At least 3 years’ experience of successfully designing and delivering marketing campaigns to drive demand, gained within a financial or regulated professional services environment.
- Strong understanding of digital marketing tools, channels, and automation platforms.
- Excellent communication, collaboration and copywriting skills.
- Strong analytical skills, with experience of using relevant tools and dashboards for campaign evaluation.
- Proven success in developing and executing impactful marketing initiatives.
- Ability to communicate at all levels with confidence.
- Strategic mindset combined with hands on execution and project management skills.
- Ability to monitor and analyse performance and data effectively.
- Experience of generating B2B and B2C campaigns.
- Knowledge of SEO and SEM best practices.
- The ability to provide excellent customer service and to embrace the principles of Treating Customers Fairly, Consumer Outcomes and the Society’s values.
- Excellent administrative and PC skills covering Microsoft Office suite of products.
- Experience of working in a highly regulated industry.
- Degree, or equivalent, in a relevant subject area, such as Marketing or Communications.