Marketing Campaign Manager

JR United Kingdom; Derby; Hybrid; GBP 46,000 - 55,000; Full time

Job summary

A leading training software company is seeking a Campaign Marketing Manager to enhance customer acquisition. The role involves leveraging marketing tools to engage clients, create dynamic campaigns, and own event engagements. Candidates should have a strong background in B2B marketing, focusing on lead generation and email optimization.

Qualifications

• Experience in B2B marketing and generating MQLs.
• Deep understanding of content-driven email campaigns.
• Practical knowledge of optimizing email marketing campaigns.

Responsibilities

• Engage customer base using marketing tools like LinkedIn and HubSpot.
• Create and refine campaigns to maximize efficiency.
• Own events and in-person engagement such as expos and sponsorships.

Skills

B2B Marketing

Lead Generation

Email Campaigns

Campaign Tracking

Content Creation

LinkedIn Ads

Internal Communication

Tools

LinkedIn Campaign Navigator

HubSpot

Job description

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Campaign Marketing Manager - B2B / Software

Up to £55k base with bonus and strong benefits package

Hybrid working within a very well connected team

This rapid growth training software business has captured the interest of the market with both a unique tech solution and a vibrant brand. The combination of these elements is proving to be a real hit, leading to success and growth in customer base and notoriety.

They are looking for an addition to the marketing team to strengthen customer acquisition from existing large enterprise customers, their subsidiaries, and related markets.

The role

You'll work with marketing tools such as LinkedIn Campaign Navigator and HubSpot to engage the customer base.

Initially, you'll utilize a bank of existing content, and as you progress, you'll create your own, developing unique and engaging campaigns. Understanding testing and tracking, you'll refine strategies to maximize efficiency.

Events and in-person engagement are also critical, including expos, conferences, breakfast clubs, and sponsorships—you're responsible for owning this space.

The Person

Experience in a similar role is essential. You'll be able to confidently discuss your track record in B2B marketing success and generating MQLs or leads.

You should have:

• A deep understanding of running content-driven email campaigns
• Experience in tracking, analyzing, and optimizing email marketing campaigns
• Practical knowledge of LinkedIn Campaign Manager
• Experience creating design assets for LinkedIn Ads and email campaigns
• Trustworthiness and strong internal communication skills

Talk to Chloe or Ryan for more information.