Marketing Campaign & Content Manager

Slater and Gordon Lawyers (UK); Manchester; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

25 days holiday + buy extra 5 days

Pension scheme

Health cash plan

Life assurance

Income protection insurance

Job summary

Slater and Gordon Lawyers (UK) is seeking a Marketing Campaign & Content Manager to lead multi-channel campaigns, create engaging content and optimise performance across digital and traditional channels.

You will manage briefs, collaborate with agencies, and drive analytics-led improvements, contributing to brand growth in a hybrid, client‑facing environment.

Qualifications

• Proven experience planning and delivering multi-channel marketing campaigns across digital and offline channels.
• Strong content creation skills for websites, blogs, emails, and print advertising.
• Excellent understanding of the marketing funnel and its impact on business performance.
• Robust project management and organisational abilities with multiple priorities.
• Experience briefing internal teams and external partners; proficient with analytics tools.

Responsibilities

• Lead development and execution of integrated marketing campaigns across channels.
• Define objectives, KPIs and timelines aligned with brand goals; manage briefs end-to-end.
• Collaborate with external media, agencies and stakeholders to maximise ROI.
• Create compelling content for websites, emails, blogs and case studies; optimise SEO/visibility.
• Monitor performance, generate insights, and inform future activity.

Skills

Multi-channel marketing

Content creation

Marketing funnel

Project management

Stakeholder management

Analytics & reporting

Attention to detail

Communication skills

Tools

Google Analytics

CRM systems

Social media platforms

Job description

Slater and Gordon are a leading consumer law firm which provides a broad range of specialist legal and complementary services. We are undergoing a huge transformation across all areas of the business, with a focus on people and technology, and our mission is to give people easier access to our world class legal services.

What You'll Be Doing

Campaign Planning & Delivery

• YOU'LL lead the development and execution of integrated marketing campaigns, ensuring every activity delivers maximum impact and value.
• Key responsibilities include:
• Planning and delivering multi-channel marketing campaigns across digital and traditional platforms, including website, social media, email, PR, and offline activity.
• Defining campaign objectives, KPIs, and timelines that align with wider business and brand goals.
• Creating clear campaign briefs and managing delivery from initial concept through to evaluation and reporting.
• Working closely with external media and marketing partners to maximise campaign effectiveness and return on investment.
• Coordinating activity across multiple stakeholders to ensure consistent messaging and seamless execution.
• Ensuring all campaigns reflect our brand positioning, tone of voice, and visual identity.

Content Creation & Management

• Great content sits at the heart of successful marketing, and YOU'LL play a key role in shaping and delivering it.
• Create, edit, and manage high-quality content for a variety of channels, including website content, articles, blogs, email campaigns, social media, case studies, and print advertising.
• Support SEO and content optimisation initiatives to improve visibility and engagement.
• Identify opportunities to repurpose content and maximise its reach across channels.
• Collaborate with PR, creative, and media agencies to ensure content is effective, cohesive, and commercially impactful.

Performance & Optimisation

• We're passionate about data-driven marketing, and YOU'LL use insights to continuously improve performance.
• Monitor campaign effectiveness across channels, analysing engagement, conversion, and ROI.
• Produce regular performance reports and actionable insights for the Brand & Campaign Lead and Head of Marketing.
• Apply campaign learnings and best practice to optimise future activity.

Stakeholder Collaboration

• Building strong relationships will be essential to your success.
• Work collaboratively with stakeholders to secure approvals and ensure projects are delivered in line with agreed processes.
• Keep Heads of Practice and key stakeholders informed of campaign plans, progress, and outcomes.
• Support the Brand & Campaign Lead in managing priorities and aligning marketing activity with wider business objectives.

About You

• Proven experience planning and delivering successful multi-channel marketing campaigns.
• Strong content creation skills across digital and offline channels.
• A solid understanding of the marketing funnel and how different channels contribute to business performance.
• Excellent project management and organisational skills, with the ability to manage multiple priorities.
• Experience briefing and managing internal teams, agencies, and external partners.
• Confidence using analytics and marketing tools, including Google Analytics, social media platforms, and CRM systems.
• Strong attention to detail and a solutions-focused mindset.
• Excellent communication and stakeholder management skills.

What We Offer In Return

We offer a hybrid working environment, alongside a competitive salary and benefits package including 25 days holiday allowance plus the option to purchase an extra 5 days, pension scheme, health cash plan, life assurance and income protection insurance. The opportunity to develop a rewarding and successful career with an award- winning law firm.

Why Join Us?

This is an opportunity to play a key role in delivering impactful marketing activity that directly contributes to business growth. You'll have the chance to work on a diverse range of campaigns, collaborate with talented colleagues and partners, and make a visible impact across the organisation. If you're passionate about creating engaging content, delivering standout campaigns, and using data to drive results, we'd love to hear from you.

The Company

The Company has experienced unprecedented growth over the past few years. We have a vast number of employees, and provide support to clients from all over the country.

Marketing Campaign & Content Manager