Marketing Campaign Associate

TN United Kingdom; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player seeks a passionate marketing professional to drive impactful campaigns across the EMEA region. This role involves collaborating with agencies, managing client experiences, and utilizing data insights to optimize marketing effectiveness. The ideal candidate will thrive in a dynamic environment, leveraging their B2B marketing expertise and creativity to craft compelling messaging. You will play a vital role in building relationships with stakeholders and ensuring that marketing initiatives resonate with local objectives. If you are a proactive and innovative thinker ready to make a significant impact, this opportunity is for you.

Qualifications

• Proficiency in marketing automation platforms is essential.
• Strong B2B marketing experience with excellent written communication.

Responsibilities

• Support end-to-end marketing campaign development and execution.
• Ensure compliance with industry regulations in all marketing activities.

Skills

Marketing Automation Platforms (Eloqua, Marketo)

B2B Marketing Experience

Written English Skills

Campaign Scaling

Investment/Financial Sector Knowledge

Relationship Building

Verbal Communication Skills

Design Eye

Project Management

Creativity

Job description

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The role sits within our client’s EMEA central marketing team, focusing on EMEA-wide institutional client campaigns. As a central function, the team is responsible for creating data-driven marketing campaigns aligned with business priorities.

Key Responsibilities:

1. Campaign Creation: Support the end-to-end process of developing and executing marketing campaigns, including creating all associated assets such as digital content, visuals, and multimedia components.
2. Agency Collaboration: Work closely with external agencies to ensure seamless campaign execution, leveraging their expertise for creative development and strategic planning.
3. Client Experience Management: Oversee the client journey, ensuring cohesive and impactful messaging strategies that align with client expectations and business goals, in partnership with key stakeholders.
4. Regulatory Compliance: Ensure all marketing activities comply with industry regulations and standards.
5. Data-Driven Growth: Use data insights for continuous testing and optimization of campaigns, aiming to surpass benchmarks and improve marketing effectiveness.
6. Reporting and Measurement: Measure campaign performance and content effectiveness to drive engagement and inform future campaigns, providing insights to sales and marketing teams.
7. Relationships: Build and maintain strong relationships with local market country marketing managers (CMMs) and ensure central marketing initiatives align with local objectives. Collaborate with the campaign and product marketing teams within the EMEA central marketing unit.

Knowledge and Experience:

• Proficiency with marketing automation platforms (e.g., Eloqua, Marketo)
• Demonstrable B2B marketing experience
• Strong skills in crafting marketing materials with impeccable written English
• Experience scaling campaigns across diverse languages and regions (preferred)
• Knowledge of the investment/financial sector (beneficial)
• Ability to establish and nurture professional relationships swiftly
• Excellent verbal and written communication skills with high attention to detail
• Strong eye for design and visual identity consistency
• Ability to thrive in a fast-paced, dynamic environment, managing multiple projects
• Creative, proactive, and self-driven in generating new ideas
• Comfortable working independently and collaboratively
• Effective navigation of international team dynamics within a complex matrix organization