Marketing Campaign Analyst

TN United Kingdom; London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An innovative firm is seeking a Marketing Campaign Analyst to enhance marketing efficiency through data-driven insights. This role involves analyzing campaign performance metrics, collaborating with various marketing teams, and optimizing ROI. You will develop real-time dashboards and provide strategic recommendations to improve future marketing strategies. Join a forward-thinking company that values collaboration, continuous learning, and making a positive impact. With a commitment to diversity and inclusion, this role offers a supportive environment for growth and development.

Benefits

25 days holiday plus additional days off

Private medical and vision benefits

Company-wide wellness day

Career growth opportunities

Enhanced parental leave

Pension scheme and life assurance

Cycle to Work Scheme

Flexible working options

Qualifications

• 3-5 years of experience in marketing analytics or campaign analysis.
• Strong understanding of B2B marketing metrics and ROI.

Responsibilities

• Analyze campaign performance metrics and provide actionable insights.
• Collaborate with teams to set and track measurable campaign objectives.

Skills

Marketing Analytics

Campaign Analysis

B2B Marketing Metrics

Data Visualization

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

Pardot

Salesforce

Power BI

Job description

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BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits. Through our expert knowledge and innovative technology, we enable our customers to achieve enhanced efficiency, better decision-making and harness their competitive edge.

We build with tomorrow in mind, transforming ideas into action and empowering our customers to succeed in a world of constant change. We make big happen for our customers.

We are a business driven by our values and have these at the centre of everything we do. Our BigHanders are dedicated to building a culture where We Win Together, We Love to Learn, We Do the Right Thing, We Own It and We Find the Fun.

About the role

We are looking for a Marketing Campaign Analyst to drive marketing efficiency by analyzing campaign performance, tracking key metrics, and providing data-driven recommendations to improve ROI. You will work within the Marketing Operations team and cross-functionally with Demand Generation, Product Marketing, and Content Marketing teams to set objectives, measure success, and ensure continuous optimization of marketing efforts. This role is critical in helping us make smarter budget decisions, enhance campaign effectiveness, and maximize revenue impact.

What you’ll do

• Analyse campaign performance metrics across individual marketing activities including email, ABM, paid and organic digital and social, and provide actionable insights in real-time to improve results and efficiency.
• Collaborate with Demand Generation, Product Marketing, and Content Marketing to set, track and report on measurable campaign objectives (e.g. CTR, engagement, conversions).
• Optimize ROI by tracking campaign spend, identifying inefficiencies, and driving changes across campaigns.
• Develop and maintain real-time campaign dashboards/reports to track campaign success across multiple channels (paid media, email, ABM, content, etc).
• Work with Head of Marketing Operations to improve marketing attribution models (first-touch, last-touch, multi-touch) to better understand the impact of different campaign activities.
• Advise on and conduct A/B testing and experimentation to improve conversion rates and audience engagement.
• Provide strategic recommendations based on campaign insights to inform future marketing strategies and budget allocations.

What we’re looking for

• 3-5+ years of experience in marketing analytics, campaign analysis, or marketing operations.
• Strong understanding of B2B marketing metrics (ROI, CAC, pipeline impact, attribution modelling).
• Hands-on experience with Google Analytics, marketing automation tools (Pardot preferable), and CRM systems (Salesforce preferable).
• Proficiency in data visualization tools (Power BI preferable).
• Ability to analyse large datasets and extract meaningful insights to improve marketing performance.
• Strong communication skills to present insights and work cross-functionally with multiple teams.
• Familiarity with AI-driven analytics and predictive modelling for campaign performance is a plus.

What we offer

• 25 days holiday (exc. bank holidays) + 3 BigHand days off between Christmas & New Year
• Various wellbeing benefits including private medical, vision, online wellbeing programs & webinars, access to online therapy and Employee Resource Groups (ERG)
• Company-wide Wellness day, for our teams all across the globe to switch off and spend the day doing something to nourish their mental health
• Opportunities to give back with company volunteer events and individual volunteer days
• Career growth opportunities and study leave allowance
• Family benefits including enhanced parental leave, secondary caregiver leave and fertility support
• Financial benefits including pension scheme, life assurance, and salary sacrificing
• Cycle to Work Scheme and Tech Scheme
• Growing business with a global presence, flexible working, modern offices, and remote work options

Our DEI Commitment

We welcome the unique value and individuality that you can bring to BigHand. We are an equal opportunity employer and are dedicated to recruiting solely based on capability and potential regardless of race, gender, sexual orientation, gender identity or expression, age, educational background, national origin, religion, military status or physical ability. Our BigHanders are dedicated to advancing our culture of belonging by embracing differing viewpoints, opinions, thoughts, and ideas.