Marketing Business Development Assistant

ABV Solicitors; Greater London; On-site; GBP 21,000 - 28,000; Full time

Job summary

ABV Solicitors is seeking a Marketing & Business Development Assistant to join our team, ideal for a recent graduate or early-career professional. You will support daily marketing activities and help grow client engagement across channels.

You will work closely with Partners to enhance our online presence, nurture relationships with clients and referrers, and assist with events, campaigns and content development. The role offers practical experience in a professional services setting.

Qualifications

• Graduate or early-career candidate seeking to develop in marketing and business development.
• Strong written and verbal communication with attention to detail.
• Professional communication with colleagues, clients and suppliers.

Responsibilities

• Lead generation: research target industries and build prospect lists.
• CRM management: update records, track pipeline, support data cleansing.
• Content creation: draft social posts, newsletters, website copy and blogs.
• Social media: manage LinkedIn, Instagram and other channels, plan and schedule posts.
• Proposal and presentation support: format pitch decks and coordinating schedules.
• Business development: identify networking opportunities and build client relationships.
• Digital marketing: assist with SEO, Google Ads and campaigns.
• Website and profiles: keep ABV Solicitors' site and profiles current.
• Marketing materials: create and update collateral with consistent branding.
• Events: assist with networking events, seminars and sponsorships.
• Client reviews: support gathering feedback and reviews.

Skills

Marketing & BD

Content creation

CRM management

Social media

Communication skills

Education

Bachelor's degree in Marketing / Business / related field

Tools

Canva

Adobe Creative Suite

CRM systems

Job description

ABV Solicitors is looking for an enthusiastic Marketing & Business Development Assistant to join our team.

An opportunity has arisen for a Marketing & Business Development Assistant to join ABV Solicitors. This is an excellent opportunity for a recent graduate or someone at the beginning of their career who is looking to develop practical experience across marketing, business development, communications and client engagement within a professional services environment.

Working closely with the Partners and senior management team, the successful applicant will support the day-to-day delivery of the firm's marketing and business development activities. The role will help promote the ABV Solicitors brand, support new business opportunities, maintain our online presence and assist with building relationships with clients, referrers and other professional contacts.

Key Responsibilities

• Lead Generation: Researching target industries and organisations, identifying key decision-makers, sourcing appropriate contact details and helping to build prospect lists for business development activity.
• CRM Management: Maintaining accurate client, prospect and referrer records, updating contact information, tracking pipeline stages and supporting regular data cleansing.
• Content Creation: Drafting social media posts, newsletters, website copy, case studies, blogs and other marketing content.
• Social Media: Supporting the management of the firm's LinkedIn, Instagram and other social media channels, including planning, drafting, scheduling and monitoring posts.
• Proposal Support: Assisting with the preparation and formatting of pitch decks, proposals and presentations, proofreading documents and coordinating presentation schedules.
• Business Development: Helping to identify networking and business development opportunities and supporting the development of relationships with clients, other law firms, professional contacts and referrers of work.
• Digital Marketing: Liaising with external digital marketing providers and assisting with the monitoring of SEO, Google Ads and other digital campaigns.
• Website & External Profiles: Updating the ABV Solicitors website and external profiles as required, ensuring information remains accurate and current.
• Marketing Materials: Creating and updating marketing materials and basic artwork, ensuring that ABV Solicitors branding is used consistently.
• Events & Networking: Assisting with the organisation and promotion of networking events, seminars, sponsorships and other firm activities.
• Client Reviews: Supporting initiatives to encourage client feedback and promote the use of external review platforms across the firm.
• Internal Content Gathering: Working with teams across the firm to gather news, case updates, successes and other content suitable for marketing purposes.
• Legal Directories & Awards: Assisting Partners and lawyers with legal directory submissions, award entries and other profile-raising opportunities.
• Market Research: Undertaking market and competitor research and helping to identify opportunities to promote the firm and its services.
• Campaign Reporting: Tracking basic campaign and marketing metrics and assisting with reporting on performance and activity.
• Administrative Support: Scheduling client and business development meetings, coordinating diaries, maintaining marketing records, handling inbound enquiries and providing general administrative support for marketing and business development projects.

About You

• A graduate or early-career candidate looking to develop a career in marketing and business development;
• Strong written and verbal communication skills, with excellent attention to detail;
• Confident and professional when communicating with colleagues, clients, external suppliers and professional contacts;
• Highly organised, proactive and able to manage several tasks and deadlines;
• Comfortable using Microsoft Office, Outlook and online platforms;
• A good understanding of social media, particularly LinkedIn and Instagram, and an interest in using it professionally;
• A genuine interest in marketing, content creation, relationship-building and business development.

Desirable experience: Experience with CRM systems, Canva, Adobe Creative Suite, email marketing platforms or website content management systems would be useful but is not essential. Previous experience within a law firm or professional services environment would also be advantageous but is not required.