Marketing & BD Executive - IP Practice - Morgan McKinley

Morgan McKinley; London; Hybrid; GBP 42,000 - 50,000; Full time

Job summary

An established industry player is looking for a passionate Marketing and Business Development Executive to enhance its Intellectual Property practice. This role offers a unique opportunity to develop and execute marketing strategies that promote the firm's services, engage clients, and drive growth. You will collaborate with senior lawyers, create compelling content, and coordinate events to strengthen client relationships. If you have a creative mindset and a strong background in marketing within professional services, this role is perfect for you. Join a dynamic team and make a significant impact in the legal sector.

Qualifications

• Proven experience in marketing and business development, ideally in a law firm.
• Strong understanding of marketing principles and excellent communication skills.

Responsibilities

• Develop and implement targeted marketing campaigns for the IP practice.
• Collaborate with senior lawyers to pursue new business opportunities.

Skills

Marketing Strategy

Business Development

Content Creation

Communication Skills

Market Research

CRM Systems

Social Media Marketing

Organizational Skills

Tools

CRM Systems

Marketing Tools

Job description

Job Description

Job Title: Marketing and Business Development Executive - IP Practice

Location: London (Hybrid Working)

Salary: up to £50,000 p/annum + bonus + benefits (depending on experience)

About the Role: We are seeking an enthusiastic and results-driven Marketing and Business Development Executive to join a leading law firm and support their dynamic Intellectual Property (IP) practice. This is an exciting opportunity for someone with a passion for marketing and business development, with a particular interest in the legal sector. In this role, you will be instrumental in driving the firm's IP practice growth and enhancing its market presence.

Key Responsibilities:

• Marketing Strategy & Execution: Develop and implement targeted marketing campaigns to promote the IP practice and raise the firm's profile in relevant sectors.
• Business Development: Collaborate with senior lawyers to identify and pursue new business opportunities, cultivate relationships with existing clients, and support cross-selling initiatives across the firm's practices.
• Content Creation & Communication: Write engaging content, including thought leadership pieces, blogs, newsletters, and case studies, to showcase the firm's expertise in IP law.
• Event Coordination: Plan and manage client events, webinars, and seminars to strengthen client relationships and promote the firm's services in the IP space.
• Market Research & Analysis: Monitor industry trends, competitor activities, and market opportunities to inform strategic business development efforts.
• Branding & Collateral: Support the creation of high-quality marketing materials, including brochures, pitch documents, and presentations to enhance client engagement and positioning.

Requirements:

• Proven experience in marketing and business development, ideally within a law firm or professional services environment (experience in IP practice is a plus).
• Strong understanding of marketing principles, with a creative and strategic mindset.
• Excellent written and verbal communication skills, with the ability to adapt messaging for different audiences.
• Proficient in using CRM systems, social media platforms, and marketing tools.
• A proactive and adaptable team player with strong organisational skills and the ability to manage multiple projects simultaneously.

To avoid missing out on this opportunity, please do apply as soon as possible.