Marketing Automation Specialist/SME

Accenture; Birmingham; On-site; GBP 40,000 - 80,000; Full time

Job description

Job Title: Marketing Automation Specialist, SME (Subject Matter Expert)
Location: London, Manchester, Newcastle, Edinburgh, Birmingham
Career Level: Consultant (9)

We Are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: https://www.accenture.com/gb-en/about/accenture-song-index

As a Marketing Automation Specialist, SME Subject Matter Expert, you will:

Help clients transform their marketing capabilities by implementing and optimizing leading automation platforms. You will play a critical role in designing, integrating, and executing automation-driven marketing strategies that enhance customer engagement, personalization, and business outcomes.

Responsibilities Include:

• Marketing Automation Strategy:
  • Work closely with clients to assess current marketing automation capabilities and define strategic roadmaps.
  • Provide recommendations on platform selection and implementation best practices.
• Platform Implementation & Optimization:
  • Configure, integrate, and optimize leading Marketing Automation platforms (e.g., Adobe Experience Cloud, Salesforce Marketing Cloud, HubSpot, Braze).
  • Ensure seamless data flow between CRM, CDP, and analytics platforms.
• Campaign Execution & Personalization:
  • Design automated customer journeys, segmentation strategies, and trigger-based workflows to drive engagement.
  • Leverage A/B testing, dynamic content, and multi-channel orchestration to optimize campaign performance.
• Cross-functional Collaboration:
  • Work alongside marketing teams, data analysts, and engineers to ensure alignment between business goals and technical execution.
  • Translate business needs into scalable technical solutions.
• Measurement & Optimization:
  • Define and track KPIs, conversion metrics, and ROI to assess marketing automation effectiveness.
  • Provide insights and recommendations for continuous improvement.

We are looking for experience in the following skills:

• Hands-on experience with leading Marketing Automation platforms (e.g., Adobe Marketo Engage, Salesforce Marketing Cloud, HubSpot, Braze).
• Strong understanding of lead nurturing, scoring models, campaign automation, and personalization strategies.
• Experience with CRM integrations (e.g., Salesforce, Dynamics 365) and Customer Data Platforms (CDPs).
• Ability to analyze campaign performance data and translate insights into actionable improvements.
• Strong problem-solving and consulting skills, with experience working in Agile or hybrid delivery environments.

Bonus Points if you have:

• Certifications in Marketo, Salesforce Marketing Cloud, Pardot, or Braze.
• Experience with API integrations, SQL, or scripting for marketing automation workflows.
• Background in consulting or agency roles with a track record of delivering enterprise-level automation solutions.

What’s in it for you:

Our Total Rewards consist of a competitive basic salary, annual performance bonus, opportunities to acquire equity and a wide range of health and wellbeing benefits. These include perks such as:

• Up to 30 days of leave to spend each year plus 3 extra volunteering days per year for charitable work of choice.
• Family-friendly and flexible work policies.
• Attractive pension plan with financial wellbeing support and resources.
• Private healthcare insurance plan and Mental Wellbeing support.
• Employee Assistance Programme, Career Development and Counselling.
• A range of generous Parental Leave offerings.

Flexibility and mobility are required to deliver this role as there will be requirements to spend time onsite with our clients and partners to enable delivery of the outstanding services we are known for. Please note that with all our roles, you should expect some in-person time for collaboration, learning and building rapport with clients, peers, leaders and communities. As an employer, we will be as flexible as possible to support your specific work/life needs.

Accenture is an equal opportunities employer and encourages applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.