Marketing Automation Specialist - Aylesbury

Brand Recruitment; United Kingdom; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading global organization in the medical and scientific sectors seeks a Marketing Automation Specialist to enhance their CRM strategy. This role involves defining and leading AI and automation marketing strategies, optimizing campaigns, and ensuring stakeholder engagement. Ideal for experienced specialists eager to drive impactful changes.

Benefits

Excellent remuneration

Comprehensive benefits

Flexible working arrangement

Qualifications

• Experience with marketing automation platforms like HubSpot, Marketo, Salesforce, or Pardot.
• Understanding of e-marketing and lead nurturing strategies.
• Hands-on experience with data analysis and reporting tools.

Responsibilities

• Develop and optimize multi-channel marketing campaigns.
• Implement and manage marketing automation tools.
• Collaborate with teams for tailored content planning.

Skills

Marketing automation

Data analysis

Email marketing

Communication

Negotiation

Customer segmentation

Tools

HubSpot

Marketo

Salesforce

Pardot

Google Analytics

Job description

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Marketing Automation Specialist - Aylesbury

Client:

Brand Recruitment

Location:

United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Reference:

89b9af07f586

Job Views:

5

Posted:

29.06.2025

Expiry Date:

13.08.2025

Job Description:

We are delighted to be working with an award-winning global organisation, operating within the medical, data, and scientific industries, as they seek a Marketing Automation Specialist to transform the use of their vast CRM system. Ideally, we need somebody confident in communicating at all levels, with a keen interest in growing trends like AI, with a view to implementing products to streamline the performance of their teams.

As a proactive and dynamic Marketing Automation Specialist, this role offers you the opportunity to make a significant impact on strategy from the ground up, gain stakeholder buy-in, and lead the creation of their global AI & Automation strategy. This role could be suitable for either an established specialist or someone looking to step up.

Position Overview:

You will be responsible for leading the business in artificial intelligence and automation marketing strategies to improve efficiency and productivity across functions including Marketing, Sales, Finance, Contracts & Compliance, Business Services, Technology, L&D, HR, and Talent Acquisition globally.

Key Responsibilities:

• Develop, manage, and optimize automated email, SMS, CRM, and other multi-channel marketing campaigns to drive lead engagement.
• Implement and manage marketing automation tools.
• Ensure seamless integration between CRM and marketing automation platforms.
• Monitor industry trends and best practices to keep campaigns innovative and up-to-date.
• Collaborate with all business units and stakeholders to plan tailored content.
• Develop and report on testing plans to improve automation performance.
• Provide monthly reports and insights on automation performance.

Requirements:

• Proven experience with marketing automation platforms such as HubSpot, Marketo, Salesforce, Pardot, or similar.
• Strong negotiation skills and a passion for sharing automation benefits across multiple teams and sites to ensure buy-in for data capture.
• Strong understanding of e-marketing, customer segmentation, and lead nurturing strategies.
• Hands-on experience with data analysis and reporting using tools like Google Analytics, CRM systems, and automation platforms.
• Experience with AI prompts when utilizing AI-powered chatbots (e.g., ChatGPT and Bing Chat).

This is a fantastic opportunity for a passionate marketing professional with expertise in automation, CRM, or database marketing, eager to optimize and implement new marketing processes. We want to hear from you!

This role is based near Aylesbury and requires you to be in the office 3 days a week, with 2 days from home (after an initial 1-month onboarding period). The package includes excellent remuneration and benefits, along with the chance to work with an award-winning organisation that truly values its staff.