Marketing Automation Specialist

Pontoon; East Midlands; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

A leading marketing firm is seeking a Marketing Automation Specialist. This role involves designing and executing email campaigns, optimizing lead generation, and ensuring data-driven strategies using tools like Pardot and Marketing Cloud. The ideal candidate has extensive experience in marketing automation, strong analytical skills, and a grasp of Salesforce integration. This position is primarily remote with occasional travel.

Benefits

Growth and development opportunities

Inclusive work culture

Access to world-class resources for upskilling

Qualifications

• Established experience in marketing automation, preferably in B2B or recruitment context.
• Proven expertise with Pardot and Marketing Cloud.
• Strong understanding of Salesforce CRM integration and campaign analytics.
• Skilled in HTML/CSS for email and landing page customization.
• Analytical mindset to turn data into actionable insights.
• Project management skills with keen attention to detail.

Responsibilities

• Design and execute sophisticated email campaigns using Pardot and Marketing Cloud.
• Develop dynamic landing pages and content to convert leads into customers.
• Manage segmentation and analyze performance metrics for smarter marketing decisions.
• Implement A/B testing to refine campaigns and boost engagement.
• Ensure compliance with data privacy and campaign quality standards.

Skills

Marketing automation

Pardot

Salesforce CRM integration

HTML/CSS

Data analysis

Project management

Tools

Marketing Cloud

Job description

Job Title: Marketing Automation Specialist

Location: Primarily Remote with Occasional Travel

Salary: 35K - 40K DOE

Are you ready to make a difference in the world of marketing? Do you have a passion for driving impactful campaigns through automation? If you're excited about leveraging your expertise to support growth and engagement goals, we want to hear from you!

We are on the lookout for a Marketing Automation Specialist to join our dynamic team. This is your chance to shine by executing high-performing campaigns and optimizing lead generation strategies. Embrace this opportunity to work with cutting-edge tools like Pardot and Marketing Cloud while making a real impact!

What You\'ll Be Doing:

• Design & Execute Campaigns: Create and deploy sophisticated email campaigns and nurture streams using Pardot and Marketing Cloud.
• Optimise Lead Generation: Develop dynamic landing pages, forms, and content that convert leads into loyal customers.
• Data-Driven Strategy: Manage segmentation, ensure data hygiene, and analyze performance metrics to drive smarter marketing decisions.
• Continuous Improvement: Implement A/B testing and use performance analytics to refine campaigns and boost engagement.
• Ensure Compliance: Uphold best practices in data privacy and campaign quality (GDPR, CAN-SPAM, etc.).

About You:

• You bring established experience in marketing automation, preferably in a B2B or recruitment context.
• You have proven expertise with Pardot and Marketing Cloud.
• You possess a strong understanding of Salesforce CRM integration and campaign analytics.
• You are skilled in HTML/CSS for email and landing page customization.
• Your analytical mindset allows you to turn data into actionable insights.
• You excel in project management with a keen attention to detail.

Bonus Points For:

• Salesforce Pardot Certification
• Salesforce Marketing Cloud Certification

Why Choose Us?

Join us at an exciting time as we strive to make the future work for everyone! As part of our organization, you\'ll be part of a united team of over 30,000 colleagues across 60 countries. We believe in Courage, Collaboration, Customer at the Heart, Inclusion, and Passion in everything we do.

Growth and Development

Here, you\'ll have endless opportunities to grow across various roles within our extensive portfolio. We empower you to work efficiently while achieving a healthy balance between work and life. With world-class resources for upskilling and development, you can satisfy your curiosity and share your knowledge to grow together.

Our Interview Process

Expect a two-stage interview process:

Stage One: Face-to-face interview with competency-based questions and a technical task.

Stage Two: Virtual interview with senior stakeholders.

Inclusion

We believe in talent, not labels. Our culture fosters belonging and purpose, ensuring everyone can thrive and feel engaged. We are proud to be an Equal Opportunity Employer, committed to equity, inclusion, and diversity.

Accommodations

We are dedicated to providing an inclusive and accessible recruitment process for all candidates. If you need any accommodations or support due to a disability or special circumstances, please let us know. We will work with you to ensure your needs are met throughout the hiring process.

Are you ready to embrace this exciting opportunity? Apply today and let\'s create the future together!

Adecco is a disability-confident employer. It is important to us that we run an inclusive and accessible recruitment process to support candidates of all backgrounds and all abilities to apply. Adecco is committed to building a supportive environment for you to explore the next steps in your career. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you.