Marketing Automation Manager

Institution of Civil Engineers; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A global membership organization in London seeks an Automation Marketing Manager for a 6-month fixed-term contract. The successful candidate will lead the transformation of marketing automation capabilities, manage vendor relationships, and innovate workflows. Ideal for strategic thinkers with B2B experience and hands-on CRM skills. This role offers a hybrid work model and competitive benefits.

Benefits

25 days annual leave plus Bank Holidays

Shutdown over Christmas period

Annual well-being allowance

Discounted on-site Café meals

Pension scheme contributions

24-hour employee support line

Death in service benefit

Interest-free season ticket loan

Cycle to work scheme

Gym membership savings

Qualifications

• Proven experience with B2B marketing automation platforms.
• Strong understanding of lead scoring and customer journey mapping.
• Skilled in HTML/CSS for email and landing page customization.

Responsibilities

• Manage marketing automation platform and vendor relations.
• Collaborate with internal teams for system integration.
• Design and optimize workflows and lead nurturing programs.

Skills

B2B marketing automation platforms experience

Lead funnel understanding

Hands-on experience with CRM systems

HTML/CSS skills

Analytical mindset

Excellent communication skills

Platform migration experience

Project management skills

Education

Degree-level education

Professional marketing qualification (CIM, IDM, MBA)

Job description

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Location: London, Westminster

Contract Type: Fixed Term - 6-Month

Work Type: Hybrid

The Institution of Civil Engineers (ICE) is a global membership organisation with over 97, members and more than two centuries of history. As a centre of engineering excellence, we qualify civil engineers, support lifelong professional development, and assure society that the infrastructure shaping our world is safe, sustainable, and well-designed.

Our community of experts also provides trusted, impartial advice to policymakers on how to build and adapt infrastructure for a better future.

The Role:

We are looking for a hands-on Automation Marketing Manager to join our team on a 6-month fixed-term contract. Youll play a pivotal role in transforming our marketing automation capabilities, leading platform implementation, and driving campaign performance across the funnel.

This is a fantastic opportunity to lead a high-impact project, shape the future of our marketing automation, and work with a collaborative, forward-thinking team. If you're a strategic thinker with tactical know-how and a passion for marketing technology, wed love to hear from you.

Responsibilities:

• Lead the day-to-day management of our marketing automation platform and vendor relationships.
• Collaborate with Marketing, CRM, and Tech teams to ensure seamless system integration.
• Design and optimise automated workflows, lead nurturing programs, and segmentation strategies.
• Drive the selection, implementation, and migration to a new B2B marketing automation platform.
• Build and manage landing pages, triggered sends, and lead scoring models.
• Execute A/B testing and performance optimisation strategies.
• Align automation strategies with campaign goals and sales objectives.
• Ensure GDPR compliance and maintain platform governance and documentation.
• Train and support internal users to maximise platform adoption.
• Track ROI and campaign performance, using data to inform decisions.

Skills and Experience:

• Proven experience with B2B marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Strong understanding of the lead funnel, lead scoring, and customer journey mapping.
• Hands-on experience with CRM systems (e.g., Salesforce).
• Skilled in HTML/CSS for email and landing page customisation.
• Analytical mindset with a track record of using data to drive marketing success.
• Excellent communication and stakeholder management skills.
• Experience in platform migration and change management.
• Ability to manage multiple projects and priorities in a fast-paced environment.

Qualifications :

• Educated to Degree-level or equivalent experience.
• Professional marketing or business qualification (e.g., CIM, IDM, MBA) preferred
• 25 days annual leave plus Bank Holidays
• Shutdown over Christmas period
• Annual £ allowance towards your well-being
• Discounted hot food from on-site Café bar
• Up to eight per cent of salary contributed to a personal pension scheme
• 24-hour employee support line
• Death in service benefit equivalent to one years salary
• Interest free season ticket loan
• Cycle to work scheme
• Big Gym membership savings with the Gymflex scheme

ICE Group is an equal opportunities employer and welcomes applications from all sections of the community.

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