Marketing Automation Manager

Alcumus; Cardiff; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A risk management solutions provider is seeking a Marketing Automation Specialist to define the automation roadmap and manage the development lifecycle. The role involves collaborating with global teams and optimizing lead management processes. Successful candidates will possess strong technical skills in the MarTech landscape and be data-driven. This position offers a flexible culture and numerous benefits, including healthcare and development resources.

Benefits

Flexible work culture

Generous holidays

Online GP access

Cycle scheme

Employee assistance programs

Qualifications

• Strong technical skills supporting acquisition and retention.
• Experience using data to measure impact and improve processes.
• Ability to communicate complex information clearly.

Responsibilities

• Define and implement the marketing automation roadmap.
• Partner with global Marketing teams to identify automation opportunities.
• Manage the marketing automation development lifecycle.
• Maintain the integrity of the Marketing Automation platform.
• Develop reporting mechanisms for marketing metrics.

Skills

Technical skills across the MarTech landscape

Ability to translate complex info

Data-driven organization

Problem-solving skills for global stakeholders

Strategic and tactical mindset

Job description

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• Define and implement the marketing automation roadmap to scale practices internationally, launch new features, suggest improvements.
• Partner with our global Marketing teams to identify automation opportunities in order to reduce the manual emailing effort.
• Perform technical project management of the marketing automation development lifecycle, including requirements gathering, design/development, testing, configuration, and advanced administration.
• Own and maintain the system/data integrity of our Marketing Automation platform.
• Plan and build scalable reporting mechanisms and propose relevant Marketing metrics.
• Own the development of a robust data/automation model within the marketing automation platform.
• Collaborate in developing and continuously optimising lead scoring and management processes.
• Develop standardised processes and programs that allow marketing team members to self-serve in the creation of complex, multi-stage automated marketing programs.
• Collaborate with sales and customer operations on enhancing and troubleshooting issues with the lead management / upsell/x-sell process and integrations with marketing automation platforms.
• Gather detailed business requirements in collaboration with internal stakeholders (marketing, tech teams, etc.) and work closely to deliver global solutions.

What that means day to day

• Define and implement the marketing automation roadmap to scale practices internationally, launch new features, suggest improvements.
• Partner with our global Marketing teams to identify automation opportunities to reduce manual emailing efforts.
• Manage the marketing automation development lifecycle, including requirements, design, testing, configuration, and administration.
• Maintain the system/data integrity of our Marketing Automation platform.
• Develop scalable reporting mechanisms and propose relevant marketing metrics.
• Develop a robust data/automation model within the platform.
• Optimize lead scoring and management processes.
• Create standardized processes for marketing team self-service automation.
• Work with sales and customer operations to troubleshoot and enhance lead management and platform integrations.
• Collaborate with stakeholders to gather requirements and deliver global solutions.

What you’ll need to be successful

• Strong technical skills across the MarTech landscape supporting acquisition and retention.
• Ability to translate complex info into clear, approachable formats for diverse audiences.
• Data-driven, organized, with problem-solving skills for global stakeholders.
• Experience using data and metrics to measure impact and improve processes.
• Strategic and tactical mindset to champion automation and reporting innovations.

What you’ll get in return

FOR THE HERE AND NOW – Flexible work culture, generous holidays, giving day, family leave, employee assistance, online GP, discounts, healthcare, dental, optical, wellbeing treatments, cycle scheme, and sick leave.

FOR FUN – Engaging team environment with charity events, competitions, recognition, and awards.

FOR THE FUTURE – Enhanced pension, life assurance, development resources, LinkedIn Learning, and internal promotion opportunities.

Sound interesting? If so, here’s what to expect:

• Response within 15 working days.
• Interview stages: initial call, online interview, face-to-face with stakeholders.

We accommodate your needs—just let us know if adjustments are required.

About Alcumus

We build risk management solutions to keep workplaces safe, embracing new tech and fostering a diverse, inclusive culture that values collaboration, bravery, expertise, and enjoyment.

Our values include being a team player, brave, knowledgeable, and enjoying the journey. We are committed to equal opportunity employment, respecting diversity and inclusion in all aspects of employment.